According to an IMS report on social media Wikipedia is the leading single source of healthcare information for patients and healthcare professionals. Wikipedia is used throughout the entire patient journey, not just at the point of treatment initiation or change in therapy and the correlation between Wikipedia use and medicine use can be identified for a large number of disease areas. Facebook who?
KEY TAKEAWAY: Online health seekers are using social media as a resource for health information, but because of privacy issues they are not posting questions. The primary utility of social media for health is using links provided by other online health seekers and discussing management of chronic conditions. Continue reading
KEY TAKEAWAY: Facebook has been courting pharma advertisers and it looks like one company took the bait. With only 12,000 followers can you say the page has been a success? Probably not, especially when there are other facebook pages on migraines that have more followers. Continue reading
KEY TAKEAWAY: Facebook is applying a full court press to lure pharma ad dollars, but in order for pharma to leverage facebook ads they need to stop thinking like marketers and start thinking like patients. Continue reading
KEY TAKEAWAY: Patients and caregivers want to better understand chronic health conditions and, more importantly, what to expect when evaluating different treatment options. With the increase in “fake news” pharma companies have an opportunity to really engage their audience if they can think beyond “what’s the ROI?”. Continue reading
KEY TAKEAWAY: Pharma can add value to patients and engage them, but they have to think like patients and add value to help people navigate the mess that has become our health care. Continue reading
If you search the Web you’re going to find a lot of statistics on social media and health, but what you’re not going to find is how and why people are using social media for health. The truth is we really don’t know how consumers are using social media when it comes to making health choices. There is a lot of work, research, to be done, but according to Kelton only 6% of visits to a pharma site were from social media. However, here are some reasons to even question that data point. Continue reading