Category Archives: Social media and healthcare

Social media and pharma

business-opportunityKEY TAKEAWAY:  A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a survey by Pew Research Center. In 2012, based on a slightly different question, 49% of U.S. adults reported seeing news on social media.  But does social media represent an opportunity for pharma? Continue reading

Is regulatory and legal blocking pharma’s social media marketing ?

images-1KEY IDEA: 72% of online U.S. Adults have looked for health information online in the past year,  and a similar proportion of European online consumers are social health users.  Moreover, a recent study found that adoption of physician-only social networks by European doctors almost doubled in 2012. Should pharma companies engage with their audiences and become part of the conversation and what are the barriers to using social media marketing for pharma? Continue reading

Patient engagement and DTC marketing

Avoiding a Pitfall - Arrow Man Jumps Over HoleKEY TAKEAWAY: 30% of social media users prefer social care to phoning customer service and this is happening across age groups and income brackets: 17% of people older than 55 prefer social media over the telephone for service, and nearly half of people earning more than $200k per year prefer social media over live interactions for customer service. Continue reading

Pharma and social media: A qualitative look

analysis social mediaKEY TAKEAWAY: Analysis of two social media accounts, Twitter and Pinterest, show that the majority of followers were either industry people (media, agencies) and that patent followers were not engaging with the pharma brand. However levels of engagement vary by condition. Continue reading