KEY TAKEAWAY: Social media is being used by online health seekers, but the latest reports, of fake news and bogus ads, should be a concern to all pharma marketers who seem to have lost control of the message. Continue reading
KEY TAKEAWAY: According to the Times “If I were a Facebook executive, I might feel a Frankensteinian sense of unease these days. The company has been hit with a series of scandals that have bruised its image, enraged its critics and opened up the possibility that in its quest for global dominance, Facebook may have created something it can’t fully control.” And they want pharma to advertise more? Continue reading
KEY TAKEAWAY: Facebook wants pharma money and they want it for everything from advertising new drugs to clinical trials but obstacles still remain. Continue reading
According to an IMS report on social media Wikipedia is the leading single source of healthcare information for patients and healthcare professionals. Wikipedia is used throughout the entire patient journey, not just at the point of treatment initiation or change in therapy and the correlation between Wikipedia use and medicine use can be identified for a large number of disease areas. Facebook who?
KEY TAKEAWAY: Online health seekers are using social media as a resource for health information, but because of privacy issues they are not posting questions. The primary utility of social media for health is using links provided by other online health seekers and discussing management of chronic conditions. Continue reading
KEY TAKEAWAY: Facebook has been courting pharma advertisers and it looks like one company took the bait. With only 12,000 followers can you say the page has been a success? Probably not, especially when there are other facebook pages on migraines that have more followers. Continue reading
KEY TAKEAWAY: Facebook is applying a full court press to lure pharma ad dollars, but in order for pharma to leverage facebook ads they need to stop thinking like marketers and start thinking like patients. Continue reading