KEY TAKEAWAY: Patients and caregivers want to better understand chronic health conditions and, more importantly, what to expect when evaluating different treatment options. With the increase in “fake news” pharma companies have an opportunity to really engage their audience if they can think beyond “what’s the ROI?”. Continue reading
KEY TAKEAWAY: Pharma can add value to patients and engage them, but they have to think like patients and add value to help people navigate the mess that has become our health care. Continue reading
If you search the Web you’re going to find a lot of statistics on social media and health, but what you’re not going to find is how and why people are using social media for health. The truth is we really don’t know how consumers are using social media when it comes to making health choices. There is a lot of work, research, to be done, but according to Kelton only 6% of visits to a pharma site were from social media. However, here are some reasons to even question that data point. Continue reading
KEY TAKEAWAY: As pharma gets ready to explore social media, perhaps they should first ask patients/consumers if they want to engage pharma companies via social media as new research indicates that social media has a very low confidence among US adults. Continue reading
KEY TAKEAWAY: False information is a problem with social media so much that Facebook is trying to stop false news stories at the sources. But what about all the bad information when it comes to healthcare? In most cases, it’s consumers who are left to sort out what is true and what is false, but we all suffer when it leads to a patient not getting help on a small problem that can lead to a huge medical issue.
KEY TAKEAWAY: Only 11.5% of marketers can prove the quantitative impact of social Media, according to the biannual CMO Survey by Duke University’s Fuqua School of Business, the American Marketing Association and Deloitte. Has the social media marketing ship sailed? Continue reading
KEY TAKEAWAY: Consumers and patients do not want to have a social media relationship with a pharma company. I heard this again and again during the course of three years research for clients. Facebook just doesn’t understand what people want from pharma. Continue reading