KEY TAKEAWAY: As pharma gets ready to explore social media, perhaps they should first ask patients/consumers if they want to engage pharma companies via social media as new research indicates that social media has a very low confidence among US adults. Continue reading
KEY TAKEAWAY: False information is a problem with social media so much that Facebook is trying to stop false news stories at the sources. But what about all the bad information when it comes to healthcare? In most cases, it’s consumers who are left to sort out what is true and what is false, but we all suffer when it leads to a patient not getting help on a small problem that can lead to a huge medical issue.
KEY TAKEAWAY: Only 11.5% of marketers can prove the quantitative impact of social Media, according to the biannual CMO Survey by Duke University’s Fuqua School of Business, the American Marketing Association and Deloitte. Has the social media marketing ship sailed? Continue reading
KEY TAKEAWAY: Consumers and patients do not want to have a social media relationship with a pharma company. I heard this again and again during the course of three years research for clients. Facebook just doesn’t understand what people want from pharma. Continue reading
KEY TAKEAWAY: A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a survey by Pew Research Center. In 2012, based on a slightly different question, 49% of U.S. adults reported seeing news on social media. But does social media represent an opportunity for pharma? Continue reading
KEY TAKEAWAY: An innovative and disruptive digital agency, Greater Than One, have found a way to successfully address the problems of patient engagement by thinking outside the box. Continue reading
KEY TAKEAWAY: The key advantage of social media is that allows one-one conversations with your audience, but a recent audit of pharma’s activity on Twitter indicates that they are using the social media platform as another way to broadcast content. Continue reading