Category Archives: Social media and healthcare

Pharma should avoid Facebook at all costs

KEY TAKEAWAY: Facebook’s objective was to keep users addicted to social media as much as possible, but now that Facebook has become nothing but a media company they don’t want to play by the same rules as other media companies.  The risks of advertising on Facebook are too great while the rewards are too few. Continue reading

Facebook is no friend to pharma

KEY TAKEAWAY: According to the Times “If I were a Facebook executive, I might feel a Frankensteinian sense of unease these days. The company has been hit with a series of scandals that have bruised its image, enraged its critics and opened up the possibility that in its quest for global dominance, Facebook may have created something it can’t fully control.”  And they want pharma to advertise more? Continue reading

WIKIPEDIA TOP SOCIAL MEDIA SITE FOR RX CONVERSION

wikipedia-logoAccording to an IMS report on social media Wikipedia is the leading single source of healthcare information for patients and healthcare professionals.  Wikipedia is used throughout the entire patient journey, not just at the point of treatment initiation or change in therapy and the correlation between Wikipedia use and medicine use can be identified for a large number of disease areas. Facebook who?