Category Archives: Research Findings

DTC ads: Patients do pay attention but they don’t lead to desired action

unknownKEY TAKEAWAY: Target audiences are paying attention to DTC TV ads, but the results are not what DTC marketers want.  DTC TV ads increase awareness of new products and lead to visit to pharma product websites, but patients “comparison shop” treatments and even when they ask about/for a product it’s still up to their doctor to determine which one is right for them. Continue reading