Patient wellness: Loneliness ​is a serious health problem

  • Doctors are increasingly worried about loneliness.
  • Vivek Murthy, a former surgeon-general of the United States, called loneliness an epidemic, likening its impact on health to obesity or smoking 15 cigarettes per day.
  • A study found that in America people always or often feel lonely.
  • A study published in 2010 using this scale estimated that 35% of Americans over 45 were lonely.
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FDA DTC guidelines are dated

  • Fair balance in TV commercials is largely ignored.
  • Today, people go online for health information and go to pharma product websites BEFORE requesting an Rx.
  • The “safety page” on pharma websites is still one of the top page views of the website visitors, but they find the content to hard to understand and confusing.
  • Online health seekers are turning to social media more and more to share their experiences with prescription drugs.

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