Category Archives: Mobile Healthcare Marketing

The false promise of health apps

Do consumers and patients really want to use health apps ?  According to a report released from Pew Internet the top health apps downloaded by users are for exercise (38%), diet (31%) and weight management (12%).   Only 2% of survey respondents say they use apps for medication management In addition. according to a study, at month “0″ after download, 100% of people who have downloaded an app are using it, 3 months after download, 24% of them continue using the application. After 6 months, this percentage drops to 14%, and by 12 months, only 4% are left.   Continue reading

Realistic mHealth insights

UnknownKEY TAKEAWAY: With the number of mHealth apps exceeding 165,000 (IMS) there would seem to be a lot of opportunities, but the majority of available health apps continues to be concentrated in the areas in the areas of wellness, diet and exercise and just 36 apps account for nearly half of all downloads, while 40% of apps have fewer than 5,000 downloads. Continue reading

IMS mHealth Report

screenshot_309KEY TAKEAWAY: The number of mHealth apps available to consumers now exceeds 165,000.  Just 36 apps account for nearly half of all downloads, while 40% of apps have fewer than 5,000 downloads.  The typical 30-day retention rates for mHealth apps prescribed by a provider are 10% higher than average and 30% higher for fitness apps. However, barriers continue to exist, impeding full adoption of mHealth apps in a prescriptive and integrated manner. Continue reading

Mobile health apps: a new opportunity for healthcare marketers

According to eMarketer: 43 US consumers switched to smartphones in the time it took you to read this.  As  healthcare moves to the efficiency of online communications the development of health apps is going to continue to play a bigger role in healthcare.  Biopharma marketers should be developing capabilities and learnings now when it comes to mobile apps for health because the future is in mobile. Continue reading

Physicians’ biggest digital health concerns

images-2KEY TAKEAWAY: Doctors are not convinced that digital health can deliver on all of its promises. Among the concerns are being compensated for time emailing patients as well as patients being misdiagnosed via online consultations with doctors who aren’t aware of their medical history. Continue reading