Category Archives: Mobile Healthcare Marketing

Telehealth: Hype or real market need?

KEY TAKEAWAY: If you follow social media you would think that telehealth is going to revolutionize healthcare but the reality is very much different.  Yes, there are some instances where telehealth can be used to help patients, but there are also too many instances where telehealth could harm patients and widen the physician-patient relationship. Continue reading

Reality of mHealth start-ups

Unknown-1KEY TAKEAWAY:A central theme in today’s tech industry is that start-ups, which promise to disrupt lucrative businesses,  become valued on the basis of fantasies about their potential rather than present reality. Investors are so keen to get a piece of any sexy-sounding startup that they lap up entrepreneurs’ hype—and anyone who asks awkward questions risks being cut out of the funding round in favor of someone more trusting. Continue reading

Little evidence that apps can effectively reduce lifestyle diseases

imgresThe Journal of Health Communication recently published a paper raising serious concerns about the attention and hope piled onto such technology, largely because so much of it was “unsupervised” and relied on patients’ faithfully recording their activities.  This year researchers at Johns Hopkins published one of the first papers to put health apps through a sort of rigorous equivalent to medical trials. The findings showed the apps were mediocre at best. Most of the apps’ ability to manage disease was of “low quality, and nearly all were undertaken in high-income countries,” they wrote.  Continue reading

The false promise of health apps

Do consumers and patients really want to use health apps ?  According to a report released from Pew Internet the top health apps downloaded by users are for exercise (38%), diet (31%) and weight management (12%).   Only 2% of survey respondents say they use apps for medication management In addition. according to a study, at month “0″ after download, 100% of people who have downloaded an app are using it, 3 months after download, 24% of them continue using the application. After 6 months, this percentage drops to 14%, and by 12 months, only 4% are left.   Continue reading

Realistic mHealth insights

UnknownKEY TAKEAWAY: With the number of mHealth apps exceeding 165,000 (IMS) there would seem to be a lot of opportunities, but the majority of available health apps continues to be concentrated in the areas in the areas of wellness, diet and exercise and just 36 apps account for nearly half of all downloads, while 40% of apps have fewer than 5,000 downloads. Continue reading