Category Archives: Mobile healthcare marketing & trends

Physicians’ biggest digital health concerns

images-2KEY TAKEAWAY: Doctors are not convinced that digital health can deliver on all of its promises. Among the concerns are being compensated for time emailing patients as well as patients being misdiagnosed via online consultations with doctors who aren’t aware of their medical history. Continue reading

How mobile users are accessing health info

imagesKEY TAKEAWAY: While more people are using the Internet for health the majority of them are accessing health information on desktop/laptop PC’s not mobile devices. However, they will access drug.com sites if they are given an Rx for a drug to learn about the product before filling their prescription. Continue reading

Only 37% of physicians said they had recommended a mobile app

UnknownPOST SUMMARY: In a 2014 poll by QuantiaMD, only 37% of physicians surveyed said that they had recommended a mobile app to their patients. In another QuantiaMD poll, 42% of physicians said they would not recommend a mobile health app to patients because there was no regulatory oversight (though the new FDA guidance should help with this). In addition, another 37% percent had no idea what mobile health apps are out there. Continue reading

Physicians concerned about “health apps”

UnknownPOST SUMMARY: According to the Financial Times “Nima Ahmadi, co-founder of Bioniq Health, a digital health start-up based in Palo Alto, California, says: “The noise-to-signal ratio in this space (mobile health) is one of the highest I have seen. There’s a lot of people doing a lot of things without a lot of traction.” Indeed doctor’s are concerned about the new world of health apps and mobile health Continue reading