Category Archives: Mobile healthcare marketing & trends

How mobile users are accessing health info

imagesKEY TAKEAWAY: While more people are using the Internet for health the majority of them are accessing health information on desktop/laptop PC’s not mobile devices. However, they will access drug.com sites if they are given an Rx for a drug to learn about the product before filling their prescription. Continue reading

Only 37% of physicians said they had recommended a mobile app

UnknownPOST SUMMARY: In a 2014 poll by QuantiaMD, only 37% of physicians surveyed said that they had recommended a mobile app to their patients. In another QuantiaMD poll, 42% of physicians said they would not recommend a mobile health app to patients because there was no regulatory oversight (though the new FDA guidance should help with this). In addition, another 37% percent had no idea what mobile health apps are out there. Continue reading

Physicians concerned about “health apps”

UnknownPOST SUMMARY: According to the Financial Times “Nima Ahmadi, co-founder of Bioniq Health, a digital health start-up based in Palo Alto, California, says: “The noise-to-signal ratio in this space (mobile health) is one of the highest I have seen. There’s a lot of people doing a lot of things without a lot of traction.” Indeed doctor’s are concerned about the new world of health apps and mobile health Continue reading