Category Archives: Mobile healthcare marketing & trends

Reality of mHealth start-ups

Unknown-1KEY TAKEAWAY:A central theme in today’s tech industry is that start-ups, which promise to disrupt lucrative businesses,  become valued on the basis of fantasies about their potential rather than present reality. Investors are so keen to get a piece of any sexy-sounding startup that they lap up entrepreneurs’ hype—and anyone who asks awkward questions risks being cut out of the funding round in favor of someone more trusting. Continue reading

Realistic mHealth insights

UnknownKEY TAKEAWAY: With the number of mHealth apps exceeding 165,000 (IMS) there would seem to be a lot of opportunities, but the majority of available health apps continues to be concentrated in the areas in the areas of wellness, diet and exercise and just 36 apps account for nearly half of all downloads, while 40% of apps have fewer than 5,000 downloads. Continue reading

Mobile health apps: a new opportunity for healthcare marketers

According to eMarketer: 43 US consumers switched to smartphones in the time it took you to read this.  As  healthcare moves to the efficiency of online communications the development of health apps is going to continue to play a bigger role in healthcare.  Biopharma marketers should be developing capabilities and learnings now when it comes to mobile apps for health because the future is in mobile. Continue reading

Physicians’ biggest digital health concerns

images-2KEY TAKEAWAY: Doctors are not convinced that digital health can deliver on all of its promises. Among the concerns are being compensated for time emailing patients as well as patients being misdiagnosed via online consultations with doctors who aren’t aware of their medical history. Continue reading