Category Archives: Mobile healthcare marketing & trends

Is there an opportunity for mobile health apps ?

Posted on January 25, 2012 | Leave a comment

I keep hearing about how mobile is “set to explode” for brands and marketers but is this true for health ?   The answer to that it depends if pharma can really deliver on the promise of mobile applications for health which means putting users first. Continue reading →

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$400 million market for mobile health

Posted on December 1, 2011 | 4 Comments

The sports and health mobile application market will grow to over $400 million in 2016 – up from just $120 million in 2010. Much of that growth will be spurred by the ability of mobile handsets to easily connect to wearable devices that in turn can deliver new functionality, accuracy, and appeal to sports and fitness applications.  Pharma should be developing mobile marketing capabilities NOW instead of waiting to play catch up. Continue reading →

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Smartphone health apps popular, but do they work ?

Posted on March 21, 2011 | 2 Comments

Despite popularity of health applications on smartphones there has been little research on how well apps work, or even if any comply with known public health guidelines on how to change people’s behaviors. Early studies suggest that nearly all antismoking apps fail to connect users to proven methods that help people quit smoking. Weight-loss apps fare slightly better. It’s very easy to become enamored with whatever the latest technology is, without thinking about, ‘Is this in fact a technology that can be leveraged to help with behavior change?’” Continue reading →

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