How can pharma leverage apps?

KEY TAKEAWAY: According to Comscore “within the US, [inlinetweet prefix=”” tweeter=”” suffix=””]apps were responsible for 88% of mobile consumption in December[/inlinetweet]. That compares with 87% in June, according to prior ComScore data, with app usage at that time relatively equal on smartphones (88%) and tablets (87%). Can pharma companies really leverage apps for business objectives?  Continue reading

The quiet revolution in health care

KEY TAKEAWAY:  [inlinetweet prefix=”” tweeter=”” suffix=””]Hidden in all the news about Mhealth and new electronic health records is the fact that patients are slowly taking control of THEIR health care[/inlinetweet].  If this trend continues, and it will, I expect HCP’s, insurers and pharma to start paying the price for overcomplicating health care.  Continue reading