Although mHealth is growing in popularity, the evidence for efficacy is still limited

KEY TAKEAWAY: It’s easy to understand why health systems are so interested in mHealth. Smartphones have been creeping into every facet of modern life for more than a decade, providing unprecedented access to huge patient populations. “More than 100,000 (health) applications are now available in the leading app stores, and the assortment is constantly growing, but 65% are health and fitness apps. Continue reading

How can pharma leverage apps?

KEY TAKEAWAY: According to Comscore “within the US, apps were responsible for 88% of mobile consumption in December . That compares with 87% in June, according to prior ComScore data, with app usage at that time relatively equal on smartphones (88%) and tablets (87%). Can pharma companies really leverage apps for business objectives?  Continue reading

The quiet revolution in health care

KEY TAKEAWAY:  Hidden in all the news about Mhealth and new electronic health records is the fact that patients are slowly taking control of THEIR health care .  If this trend continues, and it will, I expect HCP’s, insurers and pharma to start paying the price for overcomplicating health care.  Continue reading