Category Archives: Marketing to health care professionals

Do doctors really prescribe because of drug company marketing ?

benefit_plan_geneva_ilIn case you have been in hibernation for the last couple of years trust between physicians and drug companies is, to say the least, strained.  Often physicians, when presented with clinical trial information from drug companies, go to the internet and colleagues to to ensure what drug reps are telling them is in fact true.  To suggest that physicians prescribe a product because of drug company marketing is, in most cases, just wrong. Continue reading

IT: Hinderance or help for drug marketers ?

According to Manhattan Research “Physician tablet adoption for professional purposes almost doubled since 2011, reaching  62 percent in 2012, with the iPad being the dominant platform. Furthermore, one-half of tablet-owning physicians have used their device at the point-of-care.”  This is a great opportunity for drug companies to reach physicians but they shouldn’t be limited by restrictions placed on them by IT departments. Continue reading