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Marketing to health care professionals

Do doctors really prescribe because of drug company marketing ?

benefit_plan_geneva_ilIn case you have been in hibernation for the last couple of years trust between physicians and drug companies is, to say the least, strained.  Often physicians, when presented with clinical trial information from drug companies, go to the internet and colleagues to to ensure what drug reps are telling them is in fact true.  To suggest that physicians prescribe a product because of drug company marketing is, in most cases, just wrong. Continue reading »

What some HCP’s want from pharma

UnknownPOST SUMMARY: HCP’s needs, when it comes to patients and medications are not being met here in the U.S..  Their practices are under enormous pressure from insurers and the conversion to EHR’s but they feel their voices are not being heard. Continue reading »

What do patients & doctors want in E H R’s

thinkstockphotos-483481733_0KEY TAKEAWAY: Patient’s aren’t using physician portals and most doctors think that EHR vendors are purposely making their lives a living hell.  Rather than try and be all things to every patient and doctor EHR vendors need to streamline software to deliver real value to users. Continue reading »

Market conditioning for a naive drug

InsightKEY TAKEAWAY: Market conditioning for new drugs to treat new health problems need to do more than focus on the drug; they need to establish a clear need that focuses on overall patient outcomes and show a clear defined need. Continue reading »

EHRs are typically hard to use

UnknownKEY TAKEAWAY: Many doctors of spending several extra hours each day entering data to EHRs and EHRs often do not provide access to other clinical resources, so doctors need to use multiple systems. Continue reading »

IT: Hinderance or help for drug marketers ?

According to Manhattan Research “Physician tablet adoption for professional purposes almost doubled since 2011, reaching  62 percent in 2012, with the iPad being the dominant platform. Furthermore, one-half of tablet-owning physicians have used their device at the point-of-care.”  This is a great opportunity for drug companies to reach physicians but they shouldn’t be limited by restrictions placed on them by IT departments. Continue reading »

Physicians and social media

docssocmed64% of physicians use at least one of the types of social network while 36% do not use any, according to the Sources & Interactions Study, September 2013. This breaks down to 13% of doctors using all three types, 25% using 2 of the 3, and 26% using only 1 of the 3 types.



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