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Marketing to health care professionals

What do patients & doctors want in E H R’s

thinkstockphotos-483481733_0KEY TAKEAWAY: Patient’s aren’t using physician portals and most doctors think that EHR vendors are purposely making their lives a living hell.  Rather than try and be all things to every patient and doctor EHR vendors need to streamline software to deliver real value to users. Continue reading »

Market conditioning for a naive drug

InsightKEY TAKEAWAY: Market conditioning for new drugs to treat new health problems need to do more than focus on the drug; they need to establish a clear need that focuses on overall patient outcomes and show a clear defined need. Continue reading »

EHRs are typically hard to use

UnknownKEY TAKEAWAY: Many doctors of spending several extra hours each day entering data to EHRs and EHRs often do not provide access to other clinical resources, so doctors need to use multiple systems. Continue reading »

IT: Hinderance or help for drug marketers ?

According to Manhattan Research “Physician tablet adoption for professional purposes almost doubled since 2011, reaching  62 percent in 2012, with the iPad being the dominant platform. Furthermore, one-half of tablet-owning physicians have used their device at the point-of-care.”  This is a great opportunity for drug companies to reach physicians but they shouldn’t be limited by restrictions placed on them by IT departments. Continue reading »

Physicians and social media

docssocmed64% of physicians use at least one of the types of social network while 36% do not use any, according to the Sources & Interactions Study, September 2013. This breaks down to 13% of doctors using all three types, 25% using 2 of the 3, and 26% using only 1 of the 3 types.

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How to measure the ROI of medical meetings

medical meetingPOST SUMMARY: Sponsoring a medical meeting can be expensive in dollars and time and there are ways to measure the ROI of these meetings.  The key is to understand the most important metric, for ROI, for your organization and then generate buy-in from key stakeholders. Continue reading »

Doctors are not technologists

102011code2In the past, when we bought new software, you would receive thick instruction books included with your purchase.  There was just one problem, users rarely read the manuals and only referred to them when they had questions.  So why would any company think that over 200 pages in update notes would be read by physicians and office staff who are time stressed? Continue reading »