Physicians struggle to find relevant content on pharma sites

  • Over half of U.S. HCPs agree.. “I do not have time to manage all of the data I receive from my patients and outside resources”.
  • They spend 3+ hours each day with EHR and other digital sources (4.6 in the US)
  • 88% have used, or are interested in using, an ad blocking feature on their smartphones.
  • When thinking about pharma, physicians don’t think “Trust”.
  • 62% of U.S. physicians agree “Pharma websites are primarily product advertisements”

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HCP’s to pharma “tell me something I don’t know”

  • HCP’s are increasingly becoming frustrated with pharma sales people because they “detail” information that is readily available online.
  • Most HCP’s go online first thing in the morning and go to HCP sites like Medscape.
  • Millennial physicians use mobile devices more than Boomer physicians.
  • Even with the medical and scientific information online many physicians complain that the data released by pharma companies doesn’t “tell the whole story”.

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How can pharma help patients when they are not helping physicians?

KEY TAKEAWAYManhattan Research study finds that pharma sales tactics haven’t kept pace with the evolving behavior and information needs of today’s physicians. In addition KRC Research found that Most physicians recognize and value contributions made by pharmaceutical and biotech companies, but they do not use this information in isolation.  Continue reading

Why physicians don’t have time for sales people

KEY TAKEAWAY:  Pharma salespeople don’t add value to physicians and even MSL’s are becoming addicted to “canned” data and rehearsed presentations.   Unless pharma can talk to HCP’s one on one, as peers, no sales people, time spent with doctors is going to continue to decline. Continue reading