Internet

Content and innovation for pharma marketers

Bright IdeaPOST SUMMARY: If you want to excel as an innovator in the future, don’t set out to copy and improve what someone else has already done. Focus on your audience and deliver a great online brand experience while answering their concerns about living with health conditions. Continue reading »

Time to rethink pharma reps?

docrepsPOST SUMMARY: 32% of physicians said they cannot talk to reps, compared to 27% last year. Apply this limit to doctors in organized health systems, and the restrictions become even greater: 42% of doctors affiliated with integrated health networks say they are not allowed to see reps—a 17% increase since last year.  Time for pharma to rethink reps? Continue reading »

Desktop vs. mobile for DTC marketers

desktopvsmobilePOST SUMMARY: People use mobile devices to consume online media, but still use desktops to a large extent for things like eCommerce.  After a few years of strong growth for iOS and Android tablets and a corresponding decrease in PC sales, the inverse is suddenly true: PC sales are up and tablet sales are “crashing.”  According to Talking New Media mobile device usage has now surpassed consumer consumption on a desktop, 60 percent to 40 percent, respectively. This compared to March 2013 when desktops were used 53 percent of the time vs. mobile’s 47 percent Continue reading »

Why are new media people leaving pharma

outaherePOST SUMMARY: The exodus of new media pioneers from pharma is leaving a severe talent gap within the industry that can’t be filled only by agency people.  If this trend continues pharma DTC marketing will continue to be left behind as consumer marketing evolves. Continue reading »

Development process for biopharma websites

processPOST SUMMARY: Pharma product websites are too important to let an agency develop in a vacuum. DTC marketers need to be involved from strategy through testing and optimization yet very few organizations don’t invest the time and effort to develop a great online experience. Continue reading »

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