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Pharma eMarketing: Challenges = Opportunities

innovationIf there one thing that you should take away from the ePharma conferences it’s that there is a hell of a lot of work to do when it comes to eMarketing in health care.  Sure, some companies are blazing new trails but for others without clear roads to follow they are staying put.  The good news is that there a lot of opportunity to really make a difference in patients’ lives and reach them with health and medical information to help them make better and informed treatment options. Continue reading »

Pharma low on the list of digital marketing

Digital PharmaFrom a report from Capgemini Consulting comes this summary of pharma digital marketing; Some companies are what we call the “Digirati.” They have the digital maturity not only to build digital innovations, but also to drive enterprise-wide transformation. And they benefit from their actions. Digirati have significantly higher financial performance than their less digitally-mature competitors. Where does pharma rank ? At the bottom where you thought they would be… Continue reading »

Stating the obvious

imagesKEY TAKEAWAY: According to research by Deloitte Consulting and the Gerson Lehrman Group (GLG), mobile apps published by pharma companies for physicians average just 100 to 5,000 installs in the Google Play store compared to 1m to 5m installs for apps targeting physicians published by third parties. Gee, ya think? Continue reading »

Developing a pharma website…

UnknownKEY TAKEAWAY: The first step in developing a pharma website is to ask “who is our audience?” and “what our objectives?”.  Yet, too many pharma websites remain in the past and try to sell patients who are consumers of healthcare. Continue reading »

Pharma website usability

Unknown-1KEY TAKEAWAY: The most important element in any website development is “usability studies”.  Without asking your target audience how they like your website you are trying to find a pin in a dark room. Continue reading »

Do you need a Global eMarketing Group?

InsightKEY TAKEAWAY: Digital marketing is healthcare is becoming more important all over the globe.  To ensure that your brand has a “global” online presence digital marketers need to provide OUS affiliates with tools to easily manage websites. Continue reading »

Patient engagement and DTC marketing

Avoiding a Pitfall - Arrow Man Jumps Over HoleKEY TAKEAWAY: 30% of social media users prefer social care to phoning customer service and this is happening across age groups and income brackets: 17% of people older than 55 prefer social media over the telephone for service, and nearly half of people earning more than $200k per year prefer social media over live interactions for customer service. Continue reading »