If there one thing that you should take away from the ePharma conferences it’s that there is a hell of a lot of work to do when it comes to eMarketing in health care. Sure, some companies are blazing new trails but for others without clear roads to follow they are staying put. The good news is that there a lot of opportunity to really make a difference in patients’ lives and reach them with health and medical information to help them make better and informed treatment options.
From a report from Capgemini Consulting comes this summary of pharma digital marketing; Some companies are what we call the “Digirati.” They have the digital maturity not only to build digital innovations, but also to drive enterprise-wide transformation. And they benefit from their actions. Digirati have significantly higher financial performance than their less digitally-mature competitors. Where does pharma rank ? At the bottom where you thought they would be…
KEY TAKEAWAY: According to research by Deloitte Consulting and the Gerson Lehrman Group (GLG), mobile apps published by pharma companies for physicians average just 100 to 5,000 installs in the Google Play store compared to 1m to 5m installs for apps targeting physicians published by third parties. Gee, ya think?
KEY TAKEAWAY: Breast cancer patients’ perceived knowledge increases and their anxiety decreases by participation in a Twitter social media support group. There are other opportunities as well, but not for all health conditions.
KEY TAKEAWAY: 30% of social media users prefer social care to phoning customer service and this is happening across age groups and income brackets: 17% of people older than 55 prefer social media over the telephone for service, and nearly half of people earning more than $200k per year prefer social media over live interactions for customer service.