Category Archives: Internet

Online video viewers abandoning clips after just 10 secs

Posted on May 2, 2012 | 2 Comments

According to Manhattan Research adoption of online health video has increased significantly among U.S. consumers online for prescription drug information in particular, growing from 21% in 2007 to 48% in 2009. Marketers should be aware that significantly more consumers watch online health video on general health and news websites than on YouTube. Continue reading →

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Posted in Internet

Tagged Online health video

Can digital marketing agencies compensate for bad marketing talent ?

Posted on April 16, 2012 | 8 Comments

It’s time to rethink how your agency does business from pitching accounts to providing value that drives brand objectives. The day of simply filling out some paperwork for healthcare marketing business is over. Today marketers in pharma are looking for a lot more from their agencies and the agencies that provide the same old “yes” business are going to find themselves slowly loosing clients. Continue reading →

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Posted in Internet

Tagged Budgets and agencies

Some stats on eHealth consumers and wired physicians

Posted on March 13, 2012 | 6 Comments

More and more people are using the Internet for health while fewer patients are going to see their doctors and picking up prescription medications. Physicians are also becoming more reliant on smartphones and want to use social media but for now their main concern is sharing information with each other. Continue reading →

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Posted in Health information, Health information online, Internet

Tagged Insights

Some new fundamental features that every health site should have

Posted on December 15, 2011 | 11 Comments

The Internet is moving at light speed but a lot of IT organizations move at a turtles pace compared to what’s happening with technology. Here are some fundamentals that every health site (product.com website) should have now. Continue reading →

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Posted in Internet, Prescription drug DTC marketing

Tagged Branded website, Website features

Conflicting medical information forcing more consumers to go online for health

Posted on October 29, 2011 | 1 Comment

Some sports medicine specialists are taking a stand against overreliance on M.R.I.’s, saying they are easily misinterpreted and can result in misdiagnoses and unnecessary, even harmful, treatment. Some physicians are telling patients not to get PSA tests and there is a heated debate on whether to treat prostate cancer in some patients or just leave it alone. In the meantime an international survey of cancer doctors shows many question U.S. health advisers’ 2010 rejection of Roche’s drug Avastin to treat advanced breast cancer. What is an empowered patient to do think or do with all this information ? Continue reading →

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Posted in Internet

Tagged Bevacizumab, Health, Health care, Health informatics, Mayo Clinic, Medicine, Patient, Physician

Pharma digital marketing: Targeting opportunities

Posted on July 6, 2011 | 3 Comments

According to a Context Web Report: Few verticals are as challenged by online marketing as the pharmaceutical industry. When it comes to digital targeting, pharma is between a rock and a hard place, even though its annual digital spend is over $1 billion dollars. While widely used in other industries, cookie targeting is generally avoided in pharma due to privacy concerns, even though the practice is not outright forbidden by the U.S. Food and Drug Administration (FDA). Yet finding other targeting means is not always easy. Beyond targeting, drug companies are hyper-sensitive to brand safety issues and can ill afford to have an ad displayed on a page with inappropriate content as it can undermine their credibility. Continue reading →

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Posted in Internet

Tagged Online pharma ads

The Social Life of Health Information, 2011 Key Findings

Posted on May 12, 2011 | 1 Comment

Pew Internet continues to be wealth of information for marketers. Their latests report is called “The Social Life of Health Information, 2011″ and it has some good information but also raises some more questions. Above all marketers should realize that this information is generic and may not apply to patients of their particular product or health condition. Continue reading →

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Posted in Focus on patients, Health information, Internet

Tagged Pew Internet

57% say “it’s OK for a website to track my activity to target ads”

Posted on February 7, 2011 | 4 Comments

There’s little question that web users understand a tradeoff is necessary to receive free content. The vast majority accept that they’ll have to view ads in exchange; according to a January 2011 survey from Krux Digital, 87% believe such a tradeoff is reasonable. But as marketers know, opinions become less favorable when those ads are targeted. While 57% of internet users surveyed said it was OK for websites to serve targeted ads based on their activity on that website, less than half as many had positive attitudes toward tracking that followed them from site to site. Now what did the Center for Digital Democracy say again ? Continue reading →

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Posted in Internet

Top pharma websites driving consumers to ask for Rx

Posted on January 31, 2011 | 4 Comments

Manhattan Research recently released the ePharma Consumer® v10.0 study, which explores the online behaviors of ePharma Consumers, or U.S. consumers using the Internet for prescription drug information. The study found that pharma product websites are effective at driving post-visitation action. 74%* of ePharma Consumers visiting these websites take a product-related action afterward – either discussing product info with their doctor, family or friends; requesting or filling the prescription; or searching for more product info online. Continue reading →