KEY TAKEAWAY: An innovative and disruptive digital agency, Greater Than One, have found a way to successfully address the problems of patient engagement by thinking outside the box. Continue reading
KEY TAKEAWAY: Genetech,Roche, paid a fine of $68 million for illegal marketing of a brand that has billions of dollars in sales. This leads to a question of “why?”. Was it political influence? Continue reading
KEY TAKEAWAY:“ Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically but it can lead to mistakes for pharma. Continue reading
KEY TAKEAWAY: For those of us who have worked in pharma for many years the term “successful commercialization pharma executive” means one thing; increased sales of a prescription drug. While that is the objective of any prescription drug the means to successful commercialization say a lot about the trouble within our industry.
KEY TAKEAWAY: Until the FDA is serious, along with states, prescription drug pain medications are going to continue to be abused because they are too easy to get hooked on”. Continue reading
KEY TAKEAWAY: Federal investigations of Theranos are ongoing and cover both civil and criminal law. Most companies that have partnered with Thetanos have since terminated their relationship and their CEO, who fancies herself as the Steve Jobs of healthcare, could be barred from the company. Continue reading
KEY TAKEAWAY: Pharma companies can no longer use the excuse of “regulated industry” to keep their distance from patients. They should treat patients like valued customers and do everything they can to help them manage with chronic health problems that interfere with the quality of life as defined by them. Continue reading