KEY TAKEAWAY:“ Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically but it can lead to mistakes for pharma. Continue reading “The downside of programmatic advertising”
KEY TAKEAWAY: For those of us who have worked in pharma for many years the term “successful commercialization pharma executive” means one thing; increased sales of a prescription drug. While that is the objective of any prescription drug the means to successful commercialization say a lot about the trouble within our industry.
KEY TAKEAWAY: Until the FDA is serious, along with states, prescription drug pain medications are going to continue to be abused because they are too easy to get hooked on”. Continue reading “Prince’s death and Rx painkillers”
KEY TAKEAWAY: Federal investigations of Theranos are ongoing and cover both civil and criminal law. Most companies that have partnered with Thetanos have since terminated their relationship and their CEO, who fancies herself as the Steve Jobs of healthcare, could be barred from the company. Continue reading “Theranos giving digital health a bad name”
KEY TAKEAWAY: Pharma companies can no longer use the excuse of “regulated industry” to keep their distance from patients. They should treat patients like valued customers and do everything they can to help them manage with chronic health problems that interfere with the quality of life as defined by them. Continue reading “Time to treat patients like customers?”