in the news

Statistics on mobile health mean little

Unknown-1“Nobody has figured out how to make consumers — patients — care about mobile health technologies. “And if we don’t [figure that out], m-health will be another tech bubble”. Dr. Joseph Kvedar, director of the Center for Connected Health. Continue reading »

OMG! Yet another ePharma conference….

UnknownSighas I sit here and read the Tweets from ePharma I am once again reminded why pharma is lagging in digital marketing. I mean to say WebMD is the number one health portal on the web?  Come-on everyone should know that, but what they also should know is that very few people go to WebMD and use that information for treatment decisions. Continue reading »

Did Google just make health information on pharma websites obsolete?

logo11wPOST SUMMARY: Google searches for certain medical conditions will now bring up typical symptoms and treatments, along with details about how common the condition is. All answers are compiled, curated, and reviewed by a team of medical doctors at Google and the Mayo Clinic, using a combination of clinical knowledge and high-quality medical sources across the Internet. Continue reading »

Our healthcare system is still broken

broken_by_liebe_siePOST SUMMARY: Drug marketers may be wasting a lot of money trying to drive demand for their products because the current healthcare system is getting harder to navigate and it’s making it harder for patients to be “consumers of healthcare. Continue reading »

What do patients want from pharma?

Build-a-user-friendly-website-with-TimeZ-MarketingPOST SUMMARY: Believe it or not patients do want to hear from pharma brands via digital channels, but patient expectations have to be in line with product websites or else they are turning elsewhere to make health care decisions. Continue reading »

Science vs. marketing?

guidelinesPOST SUMMARY: Researchers find that nearly 70 percent of Americans are on at least one prescription drug, and more than half receive at least two prescriptions, but why medications are prescribed should not be determined by pharma pressure on medical/scientific guidelines. Continue reading »

It’s 2015! What’s new in healthcare marketing?

2015 healthcare marketingPOST SUMMARY: While few would dispute that the pace of innovation has picked up, the outlook varies from one company to another — and many appear to be relying more on mergers and acquisitions than homegrown R&D to deliver new products. A record $250bn worth of deals was struck in 2014, and bankers and executives predict more this year as companies tap plentiful cash and cheap credit. But, eventually there won’t be as many companies to purchase and once again the focus is going to turn on marketing to meet sales goals. Continue reading »

Pharma knows you better than you think

imYLDb8xkhyoPOST SUMMARY: Drugmakers and Internet companies are quietly joining forces to link U.S. pharmacy records with online accounts to target ads to people based on their health conditions and the prescription drugs they buy but what do patients have to say? Continue reading »

Joining a small biotech? Warning!

06.17.11-4-Most-Common-Career-Mistakes-FeaturedJim was excited to join a small biotech company.  He really enjoyed working in pharma, but his growth and progress had been limited at his current employer so when he offered a new job as a Director for a biotech company he packed up his family and moved cross country.   Continue reading »

Size matters:Online ads

screenshot_103POST SUMMARY: A small number of publishers are serving most of the non-viewable impressions. 56.1% of all impressions measured are not seen, but the average publisher viewability is 50.2%. Continue reading »

Share with your friends










Submit