It’s now estimated as many as one in five people in this country will die from obesity-related disease. What’s significant about that number is that it’s three times higher than previous estimates. In an eye-opening new report, researchers studied men and women between the ages of 40 to 85 over a 20-year period. they found that obesity was likely responsible for about 18% of deaths during that time, one out of five americans. Obesity is going to increasingly shape the mortality levels in the united states as we move forward. Continue reading
KEY TAKEAWAY: An innovative and disruptive digital agency, Greater Than One, have found a way to successfully address the problems of patient engagement by thinking outside the box. Continue reading
KEY TAKEAWAY: Genetech,Roche, paid a fine of $68 million for illegal marketing of a brand that has billions of dollars in sales. This leads to a question of “why?”. Was it political influence? Continue reading
KEY TAKEAWAY:“ Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically but it can lead to mistakes for pharma. Continue reading
KEY TAKEAWAY: For those of us who have worked in pharma for many years the term “successful commercialization pharma executive” means one thing; increased sales of a prescription drug. While that is the objective of any prescription drug the means to successful commercialization say a lot about the trouble within our industry.
KEY TAKEAWAY: Until the FDA is serious, along with states, prescription drug pain medications are going to continue to be abused because they are too easy to get hooked on”. Continue reading
KEY TAKEAWAY: Federal investigations of Theranos are ongoing and cover both civil and criminal law. Most companies that have partnered with Thetanos have since terminated their relationship and their CEO, who fancies herself as the Steve Jobs of healthcare, could be barred from the company. Continue reading