Surely there are better uses of Medicare dollars than Apple watches

  • Apple has been in talks with at least three private Medicare plans about subsidizing the Apple Watch for people over 65 to use as a health tracker.
  • Insurers are exploring ways to subsidize the cost of the device for those who can’t afford the $279 price tag.
  • It’s the segment of health insurance with the highest dollar revenue and margin per member
  • But can seniors really understand how to use the watch with updates?
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Pharma’s inexcusable pricing of insulin

  • A study showing that one in four insulin-treated patients surveyed at an urban US diabetes center were found to be cutting back on insulin use because of cost has been published.
  • The survey results also reveal that cost-related insulin underuse was associated with worse glycemic control and that more than a third of patients did not discuss the insulin underuse with their clinicians.
  • Of those who completed the survey, 25.5% (51) reported cost-related insulin underuse.
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How to use content marketing for pharma

  • Content marketing when compared to paid search, gets three times the leads per dollar spent.
  • Web sites publishing 16-plus posts a month get almost 3.5 times more traffic than businesses publishing zero to four articles.
  • 60% of marketers create at least one piece of content each day.
  • Online health seekers are overwhelmed with the mount of online health content and 85% would prefer to get all their questions answered on ONE site.
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The debate on TV vs. online pharma ads

  • [inlinetweet prefix=”” tweeter=”” suffix=””]U.S. adults, internet use for health information is vast and growing; 8 in 10 adults say they use the internet for health and wellness purposes, an increase of 13% since 2015. (Source: Kantar)[/inlinetweet]
  • T[inlinetweet prefix=”” tweeter=”” suffix=””]two in five ailment sufferers have seen or heard healthcare advertising on the internet or on a mobile device within the last year. (Kantar)[/inlinetweet]
  • Among the 61% of patients who had researched prescription drugs online in the past 12 months, 34% had requested a specific prescription drug at least once.
    Among patients who had requested an Rx, 25% were prompted to do so by a TV ad and 25% by ads seen online. (DRG)
  • [inlinetweet prefix=”” tweeter=”” suffix=””]An average 80 DTC ads air every hour on TV[/inlinetweet] (Axios)

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