The downside of programmatic advertising

screenshot_86KEY TAKEAWAY:“ Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically but it can lead to mistakes for pharma. Continue reading “The downside of programmatic advertising”

What is a “successful commercialization” pharma exec look like?

peak_17538098_ver1.0_640_480KEY TAKEAWAY: For those of us who have worked in pharma for many years the term “successful commercialization pharma executive” means one thing; increased sales of a prescription drug.  While that is the objective of any prescription drug the means to successful commercialization say a lot about the trouble within our industry.

Continue reading “What is a “successful commercialization” pharma exec look like?”

Time to treat patients like customers?

UnknownKEY TAKEAWAY: Pharma companies can no longer use the excuse of “regulated industry” to keep their distance from patients.  They should treat patients like valued customers and do everything they can to help them manage with chronic health problems that interfere with the quality of life as defined by them. Continue reading “Time to treat patients like customers?”