Sigh…as I sit here and read the Tweets from ePharma I am once again reminded why pharma is lagging in digital marketing. I mean to say WebMD is the number one health portal on the web? Come-on everyone should know that, but what they also should know is that very few people go to WebMD and use that information for treatment decisions.
POST SUMMARY: Less than 10% of those surveyed use the web, email or text to set up appointments with doctors. And only 21% use the web to look at their health data. This lack of modern technology could at least partly be responsible for challenges around preventative care in America, as 40% of respondents said they receive no ongoing care recommendations from their physician.
POST SUMMARY: Google searches for certain medical conditions will now bring up typical symptoms and treatments, along with details about how common the condition is. All answers are compiled, curated, and reviewed by a team of medical doctors at Google and the Mayo Clinic, using a combination of clinical knowledge and high-quality medical sources across the Internet.
POST SUMMARY: While few would dispute that the pace of innovation has picked up, the outlook varies from one company to another — and many appear to be relying more on mergers and acquisitions than homegrown R&D to deliver new products. A record $250bn worth of deals was struck in 2014, and bankers and executives predict more this year as companies tap plentiful cash and cheap credit. But, eventually there won’t be as many companies to purchase and once again the focus is going to turn on marketing to meet sales goals.