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Is a cancer moon shot possible?

screenshot_70Vice President Joe Biden is asking for a cancer moon shot, but is this wishful thinking or the door to a possibility?  Cancer is an elusive disease because there are so many different types of cancer, but the VP may just be asking others to dream and to think outside conventional medical wisdom. Continue reading »

Christmas Week in pharma

Unknown.jpegOn this Christmas week in pharma remember that despite all the negative media that we still are doing a lot of good things and helping patients live longer and better quality of lives. Continue reading »

The biggest threat to healthcare

obesityKEY TAKEAWAY: The biggest threat to healthcare is NOT high drug prices but, rather obesity.  Unless further government action is taken, the global obesity rate will rise another 4% by 2025, according to a new report from the World Obesity Federation. Continue reading »

Time to challenge “fair balance” use ?

FTCJust how clueless is the FDA when it comes to how consumers are using the web for health information ?  Well the FDA still hasn’t issued social media guidelines, it’s only 3 years late, and consumers have pretty much moved on and are using the web in record numbers for health information.  I have always felt that the requirement for fair balance in search and social media is dumb.  Nobody is going to see a search result or Tweet and ask for an Rx without learning more about the prescription drug and the safety pages on drug websites are still among the most viewed pages.  Time to take the FTC recommendations and go back to the one-click rule (fair balance always one click away). Continue reading »

Patient Insights: Which insights are actionable?

UnknownKEY TAKEAWAY: DTC marketers can quickly be buried in patient insight data, but deciding which insights are actionable can be a challenge.  It’s essential that marketers establish processes to quantify patient insights so that they can be leveraged into opportunities. Continue reading »

EHRs are typically hard to use

UnknownKEY TAKEAWAY: Many doctors of spending several extra hours each day entering data to EHRs and EHRs often do not provide access to other clinical resources, so doctors need to use multiple systems. Continue reading »