KEY TAKEAWAY: There has been a lot of misinformation around the cost of prescription drugs because the media likes to point fingers. However, prescription drugs only account for $. 10-$. .12 of every health care dollar spent. Continue reading
KEY TAKEAWAY: GSK and Novartis have gone to the outside to hire senior digital marketing people with CPG experience. While these moves are long overdue is it enough or is pharma waiting at the airport for their ship to come in? Continue reading
KEY SUMMARY: According to a survey by Princeton Research Associates for PhRMA only 11% of all adults has asked for an advertised prescription medication and only 38% have talked to a doctor about an advertised medication.
KEY SUMMARY: Our healthcare system is broken. When patients need to go to several doctors and it takes months to treat even simple health problems something is wrong. What happens, though, when navigating out healthcare system proves too much? Continue reading
KEY TAKEAWAY: The idea that a device like Alexa can help manage a patient’s chronic health problem is a good one but unrealistic. Continue reading
KEY TAKEAWAY: A new survey from Consumer Reports Best Buy Drugs shows that twenty-five percent of Americans who regularly take a prescription drug say they now pay more out of pocket than they did 12 months ago for at least one of those medications. It’s just a matter of time before Congress takes action, but is the drug industry ready? Continue reading