Time to treat patients like customers?

UnknownKEY TAKEAWAY: Pharma companies can no longer use the excuse of “regulated industry” to keep their distance from patients.  They should treat patients like valued customers and do everything they can to help them manage with chronic health problems that interfere with the quality of life as defined by them. Continue reading “Time to treat patients like customers?”

Health startups: Caution

startup failsKEY TAKEAWAY: Within 3 years, 92% of startups failed. Of those who failed 74%, failed due to premature scaling.  Premature scaling means spending money on marketing, hiring etc. either before you found a working business model (you acquire users for less than the revenue they bring) or in general spending too fast while failing to secure further financing. Nowhere is more true than in health care startups. Continue reading “Health startups: Caution”