Category Archives: Health Insurance

Amgen fights for its new cholesterol drug

KEY TAKEAWAY: A study in JAMA found  “a Markov cohort state-transition model determined that adding evolocumab at current list price to patients receiving standard background therapy was estimated to cost $268 637 per quality-adjusted life-year gained. Sensitivity and scenario analyses demonstrated incremental cost-effectiveness ratios ranging from $100 193 to $488 642 per quality-adjusted life-year.” Will this be enough to sway insurers to say “ok”? Continue reading

Doctors are not technologists

102011code2In the past, when we bought new software, you would receive thick instruction books included with your purchase.  There was just one problem, users rarely read the manuals and only referred to them when they had questions.  So why would any company think that over 200 pages in update notes would be read by physicians and office staff who are time stressed? Continue reading

The raise in healthcare premiums- implications for DTC marketers

healthinsuranceEmployees are contributing nearly 6% more for health insurance for their families in 2013, more than three times the increase in workers’ wages.  Workers are shelling out an average of $4,565 for their employer-sponsored family health coverage this year, according to the annual survey conducted by the Kaiser Family Foundation and the Health Research & Educational Trust.  What does this mean for DTC marketers and patient behavior ? Continue reading