POST SUMMARY: Drug marketers may be wasting a lot of money trying to drive demand for their products because the current healthcare system is getting harder to navigate and it’s making it harder for patients to be “consumers of healthcare“. Continue reading
POST SUMMARY: I spent a lot of time this year leading qualitative research along with analyzing quantitative research. I keep all the research report findings in a binder and while it’s true that a lot of the insights can’t be applied across all health conditions there are some common needs/wants. Here are some of the most common..
POST SUMMARY: Today, consumers of healthcare want authenticity when researching health information, but that means a lot of things to different people. Continue reading
Summary: Guest blogger Alfred O’Neill discusses the emerging mass market marketing philosophy called H2H – Human2Human – and how it is best applied in Biopharma industry. He also offers some examples and recommendations on how companies can master this new approach. Continue reading
After a serious illness, lifestyle changes often have the potential to dramatically improve a person’s overall health and quality of life. In fact, lifestyle factors such as smoking, diet and physical activity strongly influence how rapidly many diseases will progress. Amazingly, people who have already suffered heart trouble, diabetes or other lifestyle-related illnesses —people who intimately know the consequences of their behaviors — often have an especially hard time turning things around. At least 40% of smokers who survive a heart attack are still puffing away a year later. Continue reading
If you watched media reports you would think that we are winning the war against cancer and that soon treatment will be readily available for a whole range of cancers. This is just not true and but this shallow reporting is now standard for the news industry and is leading to a lot of patient confusion. Health care professionals cannot sit on the sideline any longer they have to get involved by helping patients sort through the hype and the reality. It is quickly becoming more of a necessity than a luxury. Continue reading