If you watched media reports you would think that we are winning the war against cancer and that soon treatment will be readily available for a whole range of cancers. This is just not true and but this shallow reporting is now standard for the news industry and is leading to a lot of patient confusion. [...]
If you are a healthy consumer and take supplements or prescription fish oil your head is probably spinning at the news that shows men who have the highest levels of fish oil compounds have a higher risk of prostate cancer. Men with the very highest levels had a 71 percent higher risk of high-grade prostate cancer [...]
According to Mark Bittman, an Opinion columnist and the Times magazine’s food columnist, a study published in the Feb. 27 issue of the journal PLoS One links increased consumption of sugar with increased rates of diabetes by examining the data on sugar availability and the rate of diabetes in 175 countries over the past decade. And after accounting [...]
Doctors call it the “Google stack” (the printouts listing all the potential and worrisome diagnoses) and it could be a benefit or a problem. A Google stack is when patients visit their doctor with printouts of health information they they downloaded from the Internet. Used correctly this information can benefit both patient and physician but [...]
Manhattan Research’s ePharma Consumer® study shows the ePharma Consumer population continues to grow, boosted in part by the increase in the number of older consumers using the Internet. As more and more people go online for health information there are opportunities for pharma marketers to become part of the conversation.