Listening to physicians in research (findings)

  • Physicians do spend time online, but their number one site is still Medscape.
  • They don’t have the time to connect with patients with social media and don’t see the value.
  • Drug company studies are a good source of information, but they want to “know more”.
  • Patients are “rarely’ coming to them asking for advertised drugs.

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Apple fires first salvo in patient EHR’s

KEY TAKEAWAY: On Wednesday, Apple released the test version of a new product that lets users download their health records, store them safely and show them to a doctor, caregiver or friend. “We view the future as consumers owning their own health data,”  Apple Chief Operating Officer Jeff Williams said in an interview with CNBC.  Imagine, actually giving consumers what they want! Continue reading

AI is coming to health care. Are you ready?

KEY TAKEAWAY: Consumer Intelligence Research Partners (CIRP) released data  showing that 20 million Amazon Echo and 7 million Google Home smart speakers have been purchased by U.S. Consumers in the third quarter of 2017.  These figures are significant. Other estimates suggest about 8.5 to 11 million devices will be sold in the U.S. in Q4 2017. That means total smart speakers sold and in use will approach 40 million in the U.S. That will represent over 20 million U.S. households and consumer reach exceeding 50 million people . The global smart speaker install base will significantly exceed 40 million units at the close of 2017.  There are significant opportunities for health care, but does pharma have innovators who can leverage this technology? Continue reading