Category Archives: Health information online

10 Truths about prescription drug websites

UnknownManhattan Research and Comscore will both tell you that there is a lift in conversion for people who visit a prescription drug website.  However what research also communicates is that consumers will go us a number of online health websites to gather all the information they need to either make healthcare treatment decisions or help them as caregivers to better understand chronic health conditions.  If you look at the evolution of most websites however you’re more than likely to see that these sites have changed little over the last decade.  Here are 10 “truths” around prescription drug websites… Continue reading