Category Archives: Health information online

10 Truths about prescription drug websites

UnknownManhattan Research and Comscore will both tell you that there is a lift in conversion for people who visit a prescription drug website.  However what research also communicates is that consumers will go us a number of online health websites to gather all the information they need to either make healthcare treatment decisions or help them as caregivers to better understand chronic health conditions.  If you look at the evolution of most websites however you’re more than likely to see that these sites have changed little over the last decade.  Here are 10 “truths” around prescription drug websites… Continue reading

Biggest misconception about pharma websites

perception misconceptionKEY TAKEAWAY: Pharma marketers should not be concerned about the number of visitors to their site.  The key metric is how long are visitors staying on your site, bounce rate and how many are converting to customers.  Very few people are going to ask their doctor for/about your product via your website alone.  Continue reading