DTC and online health seekers

  • Patients, today, have a lot of choices when it comes to Rx medications.
  • They spend a lot of time online comparing treatments.
  • Social media is playing a bigger role, however while patients seek out other patients, because of their experiences, they usually require more information.
  • Online health seekers use multiple online health websites to get the information they need they only go to pharma websites for information on a specific product.

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There isn’t always an app for health

KEY TAKEAWAY: Personal anecdotes of experiences with a particular drug or other form of treatment may have little relevance to whether that treatment fits another person . The truth is that some patients delay health care for too long, or opt out of evidence-based treatment in favor of something of dubious benefit that’s talked about in social media or other, less than credible, website.  Apps and the Internet are no substitute for a trained medical professional. Continue reading

Dear pharma: Most online ads are fraudulent

If your company is spending money on online advertising, you are almost certainly being robbed.Google reported that 56% of online display ads that are paid for by advertisers are never seen by a live human being. (And remember, Google is one of the world’s largest sellers of online display ads.) Recently The New York Times ran a story claiming that 57% of online video ads are never seen. CNET reported on a study by research firm Incapsula that found only 38% of traffic on the web is human.  Kraft announced that it was rejecting 75-85% of the online ad impressions it was being offered because they were “fraudulent , unsafe, non-viewable or unknown.”

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