Category Archives: Health information online

Individuals are starting to control their own health treatments

KEY TAKEAWAY : McKinsey says “Patients are becoming more than just passive recipients of therapies. Healthcare will be driven much more by consumers than physicians, with patients increasingly coming to their doctors with more information, parameters they measured at home, and an informed opinion about how they should be treated,” says Dr. Bertalan Mesko, medical futurist and author of My Health: Upgraded”.  How is pharma using this to leverage DTC? Continue reading

Patient educational material too complex for average consumers

definition-academic-research-writing-800X800A study, published in JAMA Internal Medicine, suggests that despite good intentions, many patient educational  materials are too difficult for patients and their families to grasp.  The average reading level of the online materials by groups ranging from the American Society of Anesthesiologists to the American Psychiatric Association, fell anywhere from ninth grade to the sophomore year of college.  That’s far above the fourth-to-sixth grade level recommended by the American Medical Association and by a number of U.S. Government agencies such as the Department of Health and Human Services. Continue reading