Category Archives: Health information online

Forget health insurance, I’ll take a raise

A minority of big companies offered extra pay to workers who waived their health benefits last year. Last year, 17 percent of employers with at least 500 workers gave a little extra money to those who turned down an offer of health insurance, according to a survey conducted by the human-resources advisory firm Mercer that will be published later this month. This has disaster written all over it. Continue reading

Some stats on eHealth consumers and wired physicians

More and more people are using the Internet for health while fewer patients are going to see their doctors and picking up prescription medications.  Physicians are also becoming more reliant on smartphones and want to use social media but for now their main concern is sharing information with each other. Continue reading

Want health information online ? You’re on your own

Nobody should be taking statins..everyone should be taking statins, PSA tests are a waste of time and money…PSA tests still are a good indication of cancer, antidepressants work, antidepressants are no better than placebos.   The Internet has brought information to millions but who is going to help people determine which health information is credible and reliable ? Continue reading

Why you shouldn’t believe all studies about patient behavior

The headline via AMEDNEWS this morning caught my eye “Patients directed to online tools don’t necessarily use them. A study finds that health information on the Web is read less often than the same material on paper.  This study is, however, in my opinion flawed and does not take into account patients motivations for researching health information online. Continue reading

Findings from online health seekers

After 11 months of both qual and quant research a final report was issued  to my client and I wanted to share some of the top-line results with my readers.   There is nothing that I believe is eye-opening but there is a lot of good insights that wanted to share within the pharma community.  Remember the search for online health is a journey with a lot of stops along the way. Continue reading

New drug websites allow patients to read about side effects

Web MD is still the top destination for consumers looking for healthcare information but today it’s just one stop in the search to collect comprehensive health information.   Two new website allow consumers to search for more health information such as how many other people have reported side effects—and how your drug compares with similar drugs?  But will they build an audience ? Continue reading

Are ePatients self diagnosing too much ?

Last month I heard the story of a fairly young man who had to have the lower half of his leg amputated because he thought he thought the numbness and tingling were “nothing”.  It turns out that he was an undiagnosed diabetic whose diabetes was out of control.   One has to wonder how many more people are out there who are undiagnosed with a variety of health problems and the long-term social and financial costs ? Continue reading

Why Web MD is in trouble and how to fix it

WebMD shares are down sharply this morning after the online medical information provider said it has terminated its search for a buyer. The company also said that CEO Wayne Gattinella has resigned; CFO Anthony Vuolo is taking over on an interim basis. WebMD has begun a search for a permanent successor. And it issued disturbingly weak guidance for 2012.  I saw this coming a long time ago but Web MD can be fixed if they get back to some basic online marketing guidelines. Continue reading

Consumers still searching for health information

Welcome back from vacation.  While you were out consumers are still searching online for health information and in all likelihood they are making their decisions based by what they find online and with input from their doctors (when they go that is).  Don’t you want to be part of that conversation ? Continue reading

Less consumers going online for health information ?

Visits to physicians dropped 4% between 2007 and 2010 and the percentage of American adults seeking information about a personal health online decreased from 55.5% to 50% in the same period  according to the Center for Studying Health System Change.  For physicians, analysts said, the implication of the study is that when patients come into their offices, they are going to rely on them more than ever for help in managing their health.  Sorry but I am not buying into this at all. Continue reading

Content marketing. Can it work in healthcare ?

There is a lot of talk about content marketing and how it be a key driver in brand marketing but does this apply to healthcare sites ?  The answer to that is yes and no.  No one site is going to provide consumers and patients with all their needs and we have to remember why people go online for health information.  They go online when there is a need; they are not randomly going to search for health information on diabetes, depression or other health issues until they NEED it. Continue reading