H2H Marketing in Biopharma: A Utopian ideal, naïveté or the inevitable and needed conclusion.

screenshot_03Summary: Guest blogger Alfred O’Neill discusses the emerging mass market marketing philosophy called H2H – Human2Human – and how it is best applied in Biopharma industry. He also offers some examples and recommendations on how companies can master this new approach. Continue reading

Why I won’t be attending Digital Pharma East

noGUEST POST – I’m a Senior Director for a top pharmaceutical company here on the East Coast and manage 6 digital marketing people, but I am not going to attend the Digital Pharma East.  I would like to share the reasons and give you some pause as to whether you should go or use the time, and money, more wisely. Continue reading

A pharma insiders POV

guestpostI retired from a leading pharmaceutical company in 2012 as a Senior Vice President.  Like you I have been doing some consulting but this year I decided that most pharmaceutical clients were only interested in the business aspect of the products we market.  Somewhere along the way the industry, which I still care about dearly has lost its way and unless they get it back, I’m afraid there’s going to be a lot more downsizing. Continue reading

A patient’s voice

screenshot_1526My name is Amy.  I am 28 and was recently diagnosed with MS . I came across your website while conducting one of my many searches to learn about MS and I want to share my experience with your readers.  I believe that people who work within the industry like you can learn from people just like me.I am a 28 year old, single, professional woman. Last year when I started to have problems with my vision I was diagnosed with optic neuritis but I still didn’t feel like myself.  I had to go back to my doctor a number of times and request a referral to a neurologist. After a spinal tap it was confirmed that I had MS. Continue reading

The real reason big pharma is in trouble

pharmaguestpostThis is guest post was sent to me via email over the holidays.  I wasn’t sure if I should post this story but after going back and forth and debating it I thought it was something we all need to hear because any company is only as good as the people they employ.  Keep in mind that this is just one person experience.  My experience working at Lilly was one of the best career moves I ever made and Pfizer is rated as the top company people like to work for.   Continue reading