Category Archives: Guest Post

7 Ways That Millennials are Changing the Healthcare Industry

hispanic-millenials-healthcareThe millennial wave is officially upon us; in-fact they have just overtaken the baby boomers as the largest generation. This group, ranging in age from 18 to 34, is quickly becoming one of the key influencers in the healthcare industry. While they might not be taking full advantage of the healthcare options available to them (that group right now would be the baby boomer generation), they are starting to have much more influence over how the healthcare industry goes about their business. Continue reading

H2H Marketing in Biopharma: A Utopian ideal, naïveté or the inevitable and needed conclusion.

screenshot_03Summary: Guest blogger Alfred O’Neill discusses the emerging mass market marketing philosophy called H2H – Human2Human – and how it is best applied in Biopharma industry. He also offers some examples and recommendations on how companies can master this new approach. Continue reading