Category Archives: Focus on patients

Caregivers are online so where’s the content for them ?

Pew Internet CaregiversAccording to a report from Pew Internet four in ten adults in the U.S. are caring for an adult or child with significant health issues, up from 30% in 2010. Caring for a loved one is an activity that cuts across most demographic groups, but is especially prevalent among adults ages 30 to 64, a group traditionally still in the workforce.  When asked about the specific impact of the internet 59% of caregivers with internet access say that online resources have been helpful to their ability to provide care and support for the person in their care and 52% of caregivers with internet access say that online resources have been helpful to their ability to cope with the stress of being a caregiver.  So why isn’t there more content on drug websites targeted at caregivers ? Continue reading

Empathy is not just another marketing tactic

“When the doctor called me to tell me the results of the test I never expected her to say that I had MS.  To say that it turned my life upside down would be a huge understatement.  It forever changed my life and even with treatment the worries about my future are a part of me and my decisions”.  That quote was from a 37 year old woman we interviewed this year in research to learn about what newly diagnosed MD patients go through. Continue reading

The human side of healthcare

KEY TAKEAWAY:  It’s ironic that with apps and online health the one thing that’s missing is what patients really want; to be treated as individuals.  Time and time again, I keep hearing in research that the best HCP’s are the ones that take time to listen and to really understand a patient’s needs. Continue reading