Category Archives: Focus on patients

“Welcome to hell”! Empowered patients’ frustration

KEY TAKEAWAY: Can a drug company, or health insurer really understand what it’s like to enter a living nightmare of trying to get treatment?  Until they do feel what it’s like to try and get treatment our health care system is going to let a lot of people fall through the cracks of the system at a time when we need to pay attention to individuals. Continue reading

A patient’s journey as an “empowered patient”

imagesKEY TAKEAWAY: We can’t assume that being an empowered patient is a positive experience. Many patients enter a maze of online health information, coupled with managing appointments with multiple doctors that cause them a great deal of stress and confusion.  However, there are opportunities for pharma companies IF they put the whole patient first. Continue reading