KEY TAKEAWAY: Pharma companies have to use their PR departments to help patients who fall through the cracks of our health care system. It’s part of a strategy to clearly indicate that pharma company’s first obligation is to their patients. Continue reading
KEY TAKEAWAY: Patients and caregivers want to better understand chronic health conditions and, more importantly, what to expect when evaluating different treatment options. With the increase in “fake news” pharma companies have an opportunity to really engage their audience if they can think beyond “what’s the ROI?”. Continue reading
KEY TAKEAWAY: There are some differences between the way Millennials and Boomers approach health, but there is also a lot of consistency. eHealth is often talked about within our industry, but how many have really asked consumers what THEY think about eHealth?
KEY TAKEAWAY: I was invited to attend a focus group panel on health care in Weston, Florida and was not prepared for the anger and frustration I heard from the range of people of all ages, demographics and backgrounds. It’s clear our health care system is very broken and that “empowered patients” is more of a buzzword than reality. Continue reading
KEY TAKEAWAY: Via the WSJ: Patients who were encouraged by health coaches to review options and get more involved in choices had 5.3% lower overall medical costs, 12.5% fewer hospital admissions and fewer elective surgeries. Continue reading
KEY TAKEAWAY: Patients often leave the hospital with a thick stack of printed information: discharge plans, medication lists, information sheets, follow-up appointments, diet information, hospital literature, etc. The important, truly essential, information is commonly buried and not readily accessible to patients and/or their families/caregivers. Specifically, patients need immediate access to a patient-centered medication list and a patient-centered education tool in order to transition home safely. Continue reading
KEY TAKEAWAY : McKinsey says: “Patients are becoming more than just passive recipients of therapies. “Healthcare will be driven much more by consumers than physicians, with patients increasingly coming to their doctors with more information, parameters they measured at home, and an informed opinion about how they should be treated,” says Dr. Bertalan Mesko, medical futurist and author of My Health: Upgraded”. How is pharma using this to leverage DTC? Continue reading