Category Archives: Focus on patients

DTC Marketers need to acknowledge the voice of patients

photswitchKEY TAKEAWAY: “How did we get to this point that we have a culture like this in corporate America that wants to stick it to consumers?” said Rep. Lacy Clay at yesterday’s hearing om the EpiPen.  This sentiment echoes the anger of a lot of people towards the drug industry, yet the drug industry seems to ignore their voices and is carrying on like nothing has changed.

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