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Focus on patients

Seniors also want online health

4e8351d59944d.imagePOST SUMMARY: Just as an estimated 3.9 million Americans are reaching 65 years old this year1, an Accenture survey shows there is growing demand among tech-savvy seniors (67 percent) who want to access healthcare services from home, but the majority (66 percent) are worried today’s technology isn’t sufficient to do so. Continue reading »

Cancer treatments: False hope or breakthrough treatments?

zytiga-SS-scientistCorrespondent Scott Pelley and more than a few doctors and patients were throwing around the word “cure” during a 60 Minutes segment on cancer Sunday.   Eleven of the 22 patients treated so far died, but the other 11 have seen their tumors shrink. Three featured in the story are cancer-free.  Even with these promising results we have to remember that these are Phase I trials. Continue reading »

Putting it all together:What DTC marketers need to know

UnknownPOST SUMMARY: Good data, on how online health seekers get information and make healthcare decisions, is hard to get but both Comscore and Kelton/Makovsky has given us a pretty good road map on where to start.  Here ae some insights to help online health seekers engage your brand online and seriously consider your product as the answer to their problems. Continue reading »

The danger to online health seekers

inter-1POST SUMMARY: According to the Pew Internet Project, 72 percent of US internet users look up health-related information online. But an astonishing number of the pages we visit to learn about private health concerns—confidentially, we assume—are tracking our queries, sending the sensitive data to third party corporations, even shipping the information directly to the same brokers who monitor our credit scores. It’s happening for profit, for an “improved user experience,” and because developers have flocked to “free” plugins and tools provided by data-vacuuming companies. Continue reading »

Patients aren’t statistics

nota statiscicPOST SUMMARY: Statistics.  They are everywhere today, especially stats on mobile users.  None of these statistics mean a damn thing because they don’t explain the why, where and how.  DTC marketers need deeper insights into how patients are using statistics within the disease condition THEY market to. Continue reading »