KEY TAKEAWAY: All patients, who are dealing with health issues, are engaged patients. It’s a mistake, however, to believe that they want to be engaged every day and through reminders. As with the Internet patients chose when and how they want to be engaged. Continue reading
KEY TAKWAWAY: TV is still great to drive awareness of new Rx treatments, but patients are finding it harder to “act” on new drugs that they may want to try because of higher out-of-pocket costs and restrictions of insurers. Continue reading
KEY TAKEAWAY: “How did we get to this point that we have a culture like this in corporate America that wants to stick it to consumers?” said Rep. Lacy Clay at yesterday’s hearing om the EpiPen. This sentiment echoes the anger of a lot of people towards the drug industry, yet the drug industry seems to ignore their voices and is carrying on like nothing has changed.
KEY TAKEAWAY: What is patient centricity? The best way is to ask patients, but pharma keep throwing darts at a dartboard in a darkened room. Continue reading
KEY TAKEAWAY: DTC TV ads are effective in driving awareness of new Rx products, but to sustain growth marketers need to think multi-channel and measure key product messages with their target audience. Continue reading
KEY TAKEAWAY: An innovative and disruptive digital agency, Greater Than One, have found a way to successfully address the problems of patient engagement by thinking outside the box. Continue reading
KEY TAKEAWAY: A site like Patient Navigator helps patients navigate our complex healthcare system but the costs are high. A service like this should be offered free to customers of health insurers. Continue reading