Focus on patients

Pharma lagging in digital…

imagesPOST SUMMARY:  According to McKinsey&Company “unlike successful B2C companies in other industries— which offer mobile solutions, provide personalized product recommendations, and empower customer-service agents with a 360-degree view of the customer—most healthcare providers and payors are lagging, as are pharmaceutical companies and medical-device manufacturers.”  How much monger does pharma need to get the wake-up call? Continue reading »

Customers, not patients

customersPOST SUMMARY: In the health care industry, physicians call consumers “patients;” health plans call them “enrollees” or “members;” and bio-pharma companies refer to them as “users” or sometimes “subjects” if they are involved in a clinical trial.  However, like the new head of the Veterans Administration said, they are not patients, they are customers. Continue reading »

Pradaxa: What’s a patient to do?

UnknownPOST SUMMARY: As we learn to think like patients one has to wonder just what the hell a patient on the blood thinner Pradaxa wants to do given the new research that indicates the product may not be as safe as they believed. Continue reading »

Content and innovation for pharma marketers

Bright IdeaPOST SUMMARY: If you want to excel as an innovator in the future, don’t set out to copy and improve what someone else has already done. Focus on your audience and deliver a great online brand experience while answering their concerns about living with health conditions. Continue reading »

Patient portals essential for physicians

Doctor-Patient-RelationshipPOST SUMMARY: Nearly 40% of patients are unsure if their physician (PCP) has a patient portal and over half of patients report that their doctor did not follow up with them  after their appointment.  “What we have here is failure to communicate”. Continue reading »

The vast majority of patients expect patient services

screenshot_4576% of patients think pharmaceutical companies have a responsibility to provide information and services that help patients manage their own health.   Nearly as many respondents— 74%—indicate that the most appropriate time to initiate outreach is when they start taking a medication, although half of the respondents are open to receiving assistance after they have begun a course of treatment or are considering switching.

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The birth of the healthcare consumer

screenshot_33There’s a new boss in U.S. healthcare: the consumer according to a survey of 2,339 U.S. residents .The research paints a clear picture of a population displeased with its overall healthcare experience — and with rising expectations for transparency, value, and customer service, as well as a willingness to seek healthcare services from less traditional sources. The healthcare market as we know it is being upended, and the consumer is in the driver’s seat.  Consumers, particularly younger ones, increasingly expect healthcare to work the way other digital markets work, with user-friendly interfaces, clearly defined pricing and wide spread options designed to meet their needs. Their other buying experiences have made them more savvy and skeptical, and they want to know what they’re getting before they spend.

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