Patient engagement strategies in a digital environment

screenshot_95KEY TAKEAWAY: Patients are demanding care and solutions that are coordinated, convenient, customized, and accessible, and a number of nontraditional health companies are coming forward to address these emerging expectations, even as many large pharmaceutical companies focused on traditional markets have lagged behind. Continue reading “Patient engagement strategies in a digital environment”

Pharma needs magnetic content

images6KEY TAKEAWAY: If pharma is to be successful in interactive marketing and social media they need to deliver Magnetic Content that captures consumers’ attention and engagement. To do this they need some initial steps toward developing the framework for magnetic content.  Magnetic content attracts your target audience and has the effect of attracting consumers to your brand and leads to increasingly higher levels of brand engagement. To determine if your content is “magnetic” ask these five questions… Continue reading “Pharma needs magnetic content”