Category Archives: Focus on patients

Non-adherence costs $290 billion

imagesNon-adherence can threaten patients’ health individually as well as add vast costs to the health care system – an estimated $290 billion annually.  A research report by Langer Research Associates tries to shed some light on why patients don’t take their medications, but frankly, I have a hard time believing that the top reason is “I forgot”. Continue reading

DTC Marketers need to acknowledge the voice of patients

photswitchKEY TAKEAWAY: “How did we get to this point that we have a culture like this in corporate America that wants to stick it to consumers?” said Rep. Lacy Clay at yesterday’s hearing om the EpiPen.  This sentiment echoes the anger of a lot of people towards the drug industry, yet the drug industry seems to ignore their voices and is carrying on like nothing has changed.

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