“When the doctor called me to tell me the results of the test I never expected her to say that I had MS. To say that it turned my life upside down would be a huge understatement. It forever changed my life and even with treatment the worries about my future are a part of me and my decisions”. That quote was from a 37 year old woman we interviewed this year in research to learn about what newly diagnosed MD patients go through. Continue reading
KEY TAKEAWAY: DTC marketing works and does not result in patients asking for medications they don’t need. Above all, DTC ads drive conversations with physicians and that alone is a key reason why doctors should be supporting DTC ads. Continue reading
KEY TAKEAWAY: It’s ironic that with apps and online health the one thing that’s missing is what patients really want; to be treated as individuals. Time and time again, I keep hearing in research that the best HCP’s are the ones that take time to listen and to really understand a patient’s needs. Continue reading
KEY TAKEAWAY: Physicians and patients are not happy with electronic health records. That was the overwhelming takeaway from a day and half of qualitative research that, at times, became a megaphone for the displeasure of the current state of EHR’s. Continue reading
KEY TAKEAWAY: Pharma companies have to use their PR departments to help patients who fall through the cracks of our health care system. It’s part of a strategy to clearly indicate that pharma company’s first obligation is to their patients. Continue reading
KEY TAKEAWAY: Patients and caregivers want to better understand chronic health conditions and, more importantly, what to expect when evaluating different treatment options. With the increase in “fake news” pharma companies have an opportunity to really engage their audience if they can think beyond “what’s the ROI?”. Continue reading
KEY TAKEAWAY: There are some differences between the way Millennials and Boomers approach health, but there is also a lot of consistency. eHealth is often talked about within our industry, but how many have really asked consumers what THEY think about eHealth?