Category Archives: Focus on patients

A patient’s journey as an “empowered patient”

imagesKEY TAKEAWAY: We can’t assume that being an empowered patient is a positive experience. Many patients enter a maze of online health information, coupled with managing appointments with multiple doctors that cause them a great deal of stress and confusion.  However, there are opportunities for pharma companies IF they put the whole patient first. Continue reading

Artificial pancreas? No, not really

670g-image-1KEY TAKEAWAY: Designed to make insulin delivery less of a hassle by automating it, the MiniMed 670G by Medtronic was called “revolutionary” and a game changer after the Food and Drug Administration approved it in September. But families like the Weddings say the device, slated to hit the market in spring 2017, has been incredibly overhyped. Continue reading