Category Archives: Focus on patients

A great site for mesothelioma patients

A mesothelioma patient recently emailed me  “I was immediately attracted to their site because it provides access to so many helpful resources for patients and their families when a diagnosis is received. It’s a lot to sort out and a very emotional time, so they make it simple to navigate the process. I also like how they provide access to world renowned doctors, treatments and even financial assistance. I was so grateful to find them through a simple google search, actually.”  And this is a site from a legal firm. Continue reading

Align DTC marketing around the patient journey

KEY TAKEAWAY:Over the past 12–18 months, 61% of marketers say they’ve become more focused on evolving from a traditional marketing structure to roles aligned with a customer journey strategy  . Recent years have introduced a slew of new positions, ranging from “customer experience analyst” to “lifecycle marketing. DTC marketing should be aligned around the patient journey, not just traditional marketing. Continue reading

Millennials see no difference between mobile health and visiting a doctor

KEY TAKEAWAY:  While there is a lot more hype than facts around mobile health Millennials are ready to jump on the mobile health bandwagon.  Why? Because they don’t see any difference between actually visiting a doctor and consulting with one via a computer or mobile device. Continue reading