Category Archives: Focus on patients

Empathy is not just another marketing tactic

“When the doctor called me to tell me the results of the test I never expected her to say that I had MS.  To say that it turned my life upside down would be a huge understatement.  It forever changed my life and even with treatment the worries about my future are a part of me and my decisions”.  That quote was from a 37 year old woman we interviewed this year in research to learn about what newly diagnosed MD patients go through. Continue reading

The human side of healthcare

KEY TAKEAWAY:  It’s ironic that with apps and online health the one thing that’s missing is what patients really want; to be treated as individuals.  Time and time again, I keep hearing in research that the best HCP’s are the ones that take time to listen and to really understand a patient’s needs. Continue reading

Social media: What patients want

KEY TAKEAWAY: Patients and caregivers want to better understand chronic health conditions and, more importantly, what to expect when evaluating different treatment options.  With the increase in “fake news” pharma companies have an opportunity to really engage their audience if they can think beyond “what’s the ROI?”. Continue reading