Category Archives: Focus on patients

Medication errors after hospital discharge

KEY TAKEAWAY: Patients often leave the hospital with a thick stack of printed information: discharge plans, medication lists, information sheets, follow-up appointments, diet information, hospital literature, etc. The important, truly essential, information is commonly buried and not readily accessible to patients and/or their families/caregivers. Specifically, patients need immediate access to a patient-centered medication list and a patient-centered education tool in order to transition home safely. Continue reading

Individuals are starting to control their own health treatments

KEY TAKEAWAY : McKinsey says “Patients are becoming more than just passive recipients of therapies. Healthcare will be driven much more by consumers than physicians, with patients increasingly coming to their doctors with more information, parameters they measured at home, and an informed opinion about how they should be treated,” says Dr. Bertalan Mesko, medical futurist and author of My Health: Upgraded”.  How is pharma using this to leverage DTC? Continue reading

Patients confused over DTC

According to PR Newswire “data show that the estimated $5.4 billion DTC-ad spend in the US helps to enable a more aware and engaged patient, sparking important dialogues with healthcare providers. Physicians in InCrowd’s microsurvey reported receiving three times the number of questions as a result of DTC ads than five years ago—from an average of one question a week to three a week. Doctors say DTC drug ads drove 3X patient questions, but 87% observed patient confusion with ads  . DUH

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“Welcome to hell”! Empowered patients’ frustration

KEY TAKEAWAY: Can a drug company, or health insurer really understand what it’s like to enter a living nightmare of trying to get treatment?  Until they do feel what it’s like to try and get treatment our health care system is going to let a lot of people fall through the cracks of the system at a time when we need to pay attention to individuals. Continue reading