Category Archives: DTC Spending

What do you expect your TV ads to do?

UnknownKEY TAKEAWAY: According to a 2016 STAT-Harvard poll, only 7% of consumer respondents were motivated to talk to their physician about a prescription drug they saw on TV, down from 21% in 2015. The poll also indicated that 57% of U.S. adults support ending Rx drug TV advertising. So then why would DTC managers continue to invest in TV? Continue reading

Will we ever see great, breakthrough DTC?

Someday_20564KEY TAKEAWAY: Great ads start with a focus on the target audience, but they take the concept of advertising one step further.  They aren’t afraid to “break the mold” of ads to create action on the part of consumers.  While the pharma industry has no shortage of self proclaimed ad awards patients are making DTC ads more and more irrelevant.  Continue reading

Proposed ban on DTC ads is not about patients

UnknownKEY TAKEAWAY: Ed Silverman reported that a US representative has introduced a bill calling for a three-year moratorium on advertising newly approved prescription drugs directly to consumers, reasoning that such a freeze would prevent consumers from receiving inaccurate information and also hold down health care costs. This proposed ban is not about what’s best for healthcare, it’s about punishing drug companies for high prices. Continue reading