Category Archives: DTC Spending

Programmatic is not right for pharma

KEY TAKEAWAY:Today’s online ads are not about getting in front of as many people as you can , they are about getting relevant ads in front of highly targeted people. This is especially true for pharma clients who are marketing specialty drugs and who don’t want their ads appearing on controversial sites.  Continue reading

Should pharma abandon online ads?

KEY TAKEAWAY: The online ad industry is in deep trouble.  Marketers are questioning online ad effectiveness and consumers are sick and tired of viewing irrelevant ads when they are paying through the nose for broadband access.  Pharma should not abandon online ads, but rather invest more time and effort to ensure they provide an adequate ROI. Continue reading