Category Archives: DTC Spending

Should pharma abandon online ads?

KEY TAKEAWAY: The online ad industry is in deep trouble.  Marketers are questioning online ad effectiveness and consumers are sick and tired of viewing irrelevant ads when they are paying through the nose for broadband access.  Pharma should not abandon online ads, but rather invest more time and effort to ensure they provide an adequate ROI. Continue reading

What is the real value of DTC marketing?

Diabnosos resulting from DTC visitsKEY TAKEAWAY: It’s estimated, from previous research, that DTC TV ads are only 7% effective.  So then, what is the value of DTC marketing today in an era where mistrust is high?  The value could be to inform and educate consumers to “do more research” which in turn could lead to seeking treatment, although asking and getting a requested brand may be difficult. Continue reading