Big changes in DTC marketing warranted, but it comes with risk

KEY TAKEAWAY: Alexa’s monthly users have increased by 325 percent in 2017, equivalent to 2.8 million users.  At the same time DRG reported that 1 in two people have gone online for health information. The DTC playing field is changing, but can pharma marketers align their organizations to take risks? Continue reading

Developing a best in class health website

KEY TAKEAWAY: Successful marketers tend to spend less time planning and more time acting than average people. They get out into the world, try new things, make mistakes and fail at first and in doing so, they lay the foundation for future successes. Not only do they learn what will work by first finding out for themselves what does not, but they also benefit from unexpected experiences and opportunities.  To develop a great pharma product website be prepared to fail, but use a process that all but guarantees your success. Continue reading