KEY TAKEAWAY:Rob Coppedge is CEO of Echo Health Ventures in Seattle and has been investing and working in health care for 20 years. He recently said “I believe the digital health party is over and why those of us focused on long-term systemic transformation should be happy to put this hype cycle behind us”. He is partly right. Continue reading
KEY TAKEAWAY: DTC marketers continue to spend heavily on TV, despite data from Princeton Research Associates for PhRMA only 11% of all adults has asked for an advertised prescription medication and only 38% have talked to a doctor about an advertised medication. Excuse me?
KEY TAKEAWAY: GSK and Novartis have gone to the outside to hire senior digital marketing people with CPG experience. While these moves are long overdue is it enough or is pharma waiting at the airport for their ship to come in? Continue reading
A mesothelioma patient recently emailed me “I was immediately attracted to their site because it provides access to so many helpful resources for patients and their families when a diagnosis is received. It’s a lot to sort out and a very emotional time, so they make it simple to navigate the process. I also like how they provide access to world renowned doctors, treatments and even financial assistance. I was so grateful to find them through a simple google search, actually.” And this is a site from a legal firm. Continue reading
KEY TAKEAWAY: Digital marketing is not a bunch of tactics, but rather a way to think about how patients are making healthcare decisions. Continue reading
KEY SUMMARY: WebMD has been sold to an investment group and you can bet that there are going to be some big changes coming to the number one health portal that might not include a strategy to attract online pharma dollars. Continue reading
Exponential change is shaping a new world of marketing to consumers who have a very short attention span. Pharma is not organized for digital marketing. Being digital isn’t just about technology, it’s about weaving the digital thread into business, operating, and customer models and it’s about taking chances in a regulated industry because other DTC channels are becoming more inefficient. Continue reading