KEY TAKEAWAY: There are over 318,000 health apps and 340 consumer wearable devices are now available worldwide . Since 2015, over 153,000 new Digital Health apps were introduced to the Apple Store and Google Play, nearly doubling the number available, with more than 200 health apps being added each day and those focused on health condition management — often associated with patient care — are growing and now account for 40% of all apps. But in order for digital health to really “take off” consumers have to use them as designed and physicians have to believe that the data is accurate.
KEY TAKEAWAY: The digital health market continues to grow due to a lot of low interest cash and the promise that one day digital health will become the “norm” for consumers. However, the market will continue to see a lot of companies come and grow as consumers, and HCP’s, chose the winners. Continue reading
KEY TAKEAWAY: Between 10% to 20% of pharma brands are shifting their spending away from digital media to digital point-of-care hosted by doctor’s offices or hospitals, according to a new analysis conducted by ZS Associates. But why? Continue reading
KEY TAKEAWAY: Americans use the internet or mobile apps as their first source for information about specific health symptoms, conditions, diseases, or ailments. So comes this eye opening (cue sarcasm) from United Health Care. Continue reading
KEY TAKWAWAY: Before a pharma brand can look at new technology, digital pharma marketers need to master the basics. Here are some KPI’s for pharma websites…
KEY TAKEAWAY:Rob Coppedge is CEO of Echo Health Ventures in Seattle and has been investing and working in health care for 20 years. He recently said “I believe the digital health party is over and why those of us focused on long-term systemic transformation should be happy to put this hype cycle behind us”. He is partly right. Continue reading
KEY TAKEAWAY: DTC marketers continue to spend heavily on TV, despite data from Princeton Research Associates for PhRMA only 11% of all adults has asked for an advertised prescription medication and only 38% have talked to a doctor about an advertised medication. Excuse me?