Key Takeaway: Online ads are coming under fire for click fraud and debate about their effectiveness, but the one area where pharma digital marketers need to invest is in their product sites and that investment needs continued support. Continue reading
Online advertisers are starting to wonder what exactly they are paying for? In theory, digital marketing is “vastly more efficient” than conventional advertising, because online ads on social media or websites can be tightly targeted at specific audiences. But while more ad dollars will be spent online than on TV for the first time this year, some advertisers “smell a rat.” About 70 percent of marketing executives say they’re dissatisfied with the state of digital marketing , according to the Interactive Advertising Bureau. Continue reading
KEY TAKEAWAY: When companies have a vested interest in “digital health” they are going to release “select” data to try and get more business, but pharma marketers have to ask “why?” and look for real insights to leverage digital health.