Category Archives: Contrarians POV

Reality of mHealth start-ups

Unknown-1KEY TAKEAWAY:A central theme in today’s tech industry is that start-ups, which promise to disrupt lucrative businesses,  become valued on the basis of fantasies about their potential rather than present reality. Investors are so keen to get a piece of any sexy-sounding startup that they lap up entrepreneurs’ hype—and anyone who asks awkward questions risks being cut out of the funding round in favor of someone more trusting. Continue reading

Should pharma de-emphasize product websites?

imgresKEY TAKEAWAY:  The patient journey towards choosing a treatment option does not involve just one website.  It involves, depending on the health condition, a lot of research, primarily online, and talking with inner circle influencers.  Does this mean that pharma companies should devote less time and money on their product websites? Continue reading