KEY TAKEAWAY: Pharma companies continually use the excuse of “helping patients” or “prolonging life” to justify high drug prices, but that talking point isn’t relevant anymore in an era of total transparency. Continue reading
-Pharma CEO’s should not be evaluated on the company’s stock price alone.
-When Wall Street wins patients usually lose.
-Mr Merck was right, putting patients first will lead to profits. Continue reading
KEY TAKEAWAY: It was going to change business forever. It was going to make traditional advertising irrelevant. It was going to revolutionize marketing. It was social media marketing and it’s been the biggest bullshit ever shoveled on marketers. Continue reading
KEY TAKEAWAY: Facebook’s objective was to keep users addicted to social media as much as possible, but now that Facebook has become nothing but a media company they don’t want to play by the same rules as other media companies. The risks of advertising on Facebook are too great while the rewards are too few. Continue reading
KEY TAKEAWAY: Successful marketers tend to spend less time planning and more time acting than average people. They get out into the world, try new things, make mistakes and fail at first and in doing so, they lay the foundation for future successes. Not only do they learn what will work by first finding out for themselves what does not, but they also benefit from unexpected experiences and opportunities. To develop a great pharma product website be prepared to fail, but use a process that all but guarantees your success. Continue reading
KEY TAKEAWAY: The Republican replacement for the ACA is a bad one that could leave 24 million people uninsured yet pharma has been relatively silent about its shortcomings. How can pharma companies win the trust of patients when they can’t even point out bad healthcare legislation? Continue reading
KEY TAKEAWAY: Oncologists have been very vocal about the cost of cancer drugs, but what about the cost of flying to Hawaii and staying at a resort? Even though they may be paying for it it still can be considered a “business expense” and can be written off. Continue reading