Contrarians POV

What is the objective of DTC marketing?

business_objectivesPOST SUMMARY: DTC marketing’s objective, in the past, was to drive new Rx’s.  Marketers ran commercials and patients went into their doctor to request the product or get a sample, but today the environment in which we market is more complex and filled with a lot of noise.  So how do DTC marketers cut through to ensure their marketing is still relevant? Continue reading »

Entering a new era in DTC marketing

ID-100124225OK, I get it.  DTC marketers have to show ROI to get budgets from bean counter who know the cost of everything but the value of nothing but that approach is going to lead to a decline in DTC marketing effectiveness. Continue reading »

Our healthcare system is still broken

broken_by_liebe_siePOST SUMMARY: Drug marketers may be wasting a lot of money trying to drive demand for their products because the current healthcare system is getting harder to navigate and it’s making it harder for patients to be “consumers of healthcare. Continue reading »

What do patients want from pharma?

Build-a-user-friendly-website-with-TimeZ-MarketingPOST SUMMARY: Believe it or not patients do want to hear from pharma brands via digital channels, but patient expectations have to be in line with product websites or else they are turning elsewhere to make health care decisions. Continue reading »

Engaging health seekers

sooner-or-laterPOST SUMMARY: Sooner or later biopharma marketers are going to have to engage health seekers to provide value beyond posted static information.  It’s not going to easy and there are sure to be some bumps along the way, but it’s the only way for DTC marketing to stay relevant. Continue reading »

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