KEY TAKEAWAY: According to STAT news “the music streaming service Pandora is helping pharma advertisers follow users around as they listen to music on different devices throughout the day”. What in hell makes anyone think that consumers want to be interrupted with a pharma ad while listening to music?
Key Takeaway:Our dietary habits are the leading driver of death and disability, causing an estimated 700,000 deaths each year. Poor diet causes nearly half of all US deaths due to heart disease, stroke and diabetes. There are almost 1,000 deaths from these causes alone, every day. Continue reading
KEY TAKEAWAY: Each disease condition has unique online characteristics with online health seekers. It’s a mistake to take any “generic” research and apply it all health conditions. Continue reading
KEY TAKEAWAY: Another casualty of the proposed healthcare legislation is pharma employees. Can you really be proud of an industry that is noted for obscene pricing and remaining silent during a proposed healthcare bill that could result in the death of thousands? Continue reading
KEY TAKEAWAY: The claim that corporations are losing money on Obamacare ignores the record-breaking profits and compensation packages that health insurers continue to collect while too many Americans have to decide between paying the rent or skipping healthcare treatments. Continue reading
KEY TAKEAWAY: Kantar Media recently reported that pharma spent just 2% of DTC spending in digital from Oct 2015 and Sept 2016. Uh, no! Continue reading