KEY TAKEAWAY: Before pharma people, and agencies, can talk and dream about the use of technology to increase patient engagement, perhaps they should focus on the fundamental of digital marketing which pharma can’t seem to get right. Continue reading
KEY TAKEAWAY: Enroll in the Genentech patient assistance (co-pay) for Ocrevus and you’re going to receive, via Fed-X, a booklet welcoming you to therapy. While I’m sure there is a marketing manager at Genentech that’s proud of this effort this CRM program could have been done online to provide better resources. Continue reading
KEY TAKEAWAY:The results of a 2016 survey indicate that despite provincial strategies to reduce wait times and high levels of health expenditure, it is clear that patients in Canada continue to wait too long to receive medically necessary treatment. Continue reading
KEY TAKEAWAY: Social media is being used by online health seekers, but the latest reports, of fake news and bogus ads, should be a concern to all pharma marketers who seem to have lost control of the message. Continue reading
KEY TAKEAWAY: This seems the decade of disruption, but where is the disruption in health care, especially with insurers and EHR’s? If the right company can disrupt health care they stand to make a lot of money, but there are huge obstacles in the way. Continue reading
KEY TAKEAWAY: According to STAT news “the music streaming service Pandora is helping pharma advertisers follow users around as they listen to music on different devices throughout the day”. What in hell makes anyone think that consumers want to be interrupted with a pharma ad while listening to music?
KEY TAKEAWAY: According to the Times “If I were a Facebook executive, I might feel a Frankensteinian sense of unease these days. The company has been hit with a series of scandals that have bruised its image, enraged its critics and opened up the possibility that in its quest for global dominance, Facebook may have created something it can’t fully control.” And they want pharma to advertise more? Continue reading