KEY TAKEAWAY: Net price hikes in the U.S. last year created $8.7 billion in net income for top pharma companies, equivalent to all of the sector’s earnings growth according a new report from Credit Suisse. Profits aren’t enough for pharma companies as The Street wants to see “growth”. Continue reading
KEY TAKEAWAY: WebMD is proof that having the numbers doesn’t make you a viable business. Pharma marketers have moved to programmatic online media buys which, in most cases, leaves WebMD in the cold and possibly for sale. Continue reading
KEY TAKEAWAY: Pharma can add value to patients and engage them, but they have to think like patients and add value to help people navigate the mess that has become our health care. Continue reading
KEY TAKEAWAY: If you follow social media you would think that telehealth is going to revolutionize healthcare but the reality is very much different. Yes, there are some instances where telehealth can be used to help patients, but there are also too many instances where telehealth could harm patients and widen the physician-patient relationship. Continue reading
Based on the feedback we’re getting from clients pharma marketers need help proving to management that investing in marketing actually does provide an ROI. However, even when they do get budget approvals it often takes weeks/months of meetings to implement patient focused marketing programs. Might it be better to outsource their marketing? Continue reading
KEY TAKEAWAY: GWI Social examined the very latest figures for social media engagement, social behaviors and trends within the social space. Among the key findings…filling up spare time is the main reason for using social media among 16-24s, while older groups see these platforms as a way to keep up with friends and the news. But is social media right for pharma? Continue reading
KEY TAKEAWAY: Physicians are concerned about telehealth for several reasons. First, they should be seeing patients first hand to evaluate overall health and secondly, there is the challenge of being compensated for their time. Continue reading
