McKinsey says “the digital revolution continues to transform healthcare fundamentally, and many people believe that a tipping point is finally within reach. In 2014, digital health investments topped $6.5 billion, compared with $2.9 billion a year earlier. Continue reading
An Altarum Institute survey found that most consumers seek health care information from providers, friends and family, and online searches. Of all information types, consumers are most dissatisfied with health care cost information . This is especially true for lower-income and uninsured consumers.
KEY TAKEAWAY: Rethinking pharma productivity, an article by McKinsey consulting, is full of corporate consulting gibberish and is proof that they really don’t understand the business of our industry is helping people and helping employees help patients. Continue reading
KEY TAKEAWAY: Some of the ideas around digital health are pure BS and don’t take into account a patients’ need and want to be seen as an individual. Continue reading
KEY TAKEAWAY: Some pharma company CEO’s are living in a bubble and don’t understand why consumers are angry at the pharma industry. Despite the fact that some cancer patients, for example, are living longer US consumers are sick of paying more for healthcare and prescription drugs. Continue reading
KEY TAKEAWAY: DTC marketing has to evolve and change if it’s to remain relevant to the pharma organization. Gone are the days of people seeing an ad and running to their doctor to ask for an Rx. Today it’s check and verify claims and the cost and make my life easier. Continue reading