Oncology DTC

  • In 2018, the National Cancer Institute estimates there will be 1,735,000 new cases of cancer diagnosed in the U.S.
  • During the past 12 months, health care ads have reached 75% of U.S. cancer survivors on television, 54% at doctor’s offices and 40% via magazines.
  • When asked what sources of information they value the most, it’s no surprise that all survivors look primarily to their medical support team (doctors, nurses, pharmacists), medication packaging/labels and family/friends.

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Change is going to be forced on big pharma

  • Republicans have indicated that they are willing to work with democrats on drug pricing initiatives.
  • Drug companies are focusing lobbying efforts to use a possible lame-duck session of Congress to peel back a legislative loss they suffered earlier this year.
  • Pharma is making a lobbying push to roll back seniors’ drug discounts at a time when they are reporting near record profits.
  • So far in 2018, PhRMA spent more than $20 million, according to the Center for Responsive Politics, and was the third-largest spender.

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Above all pharma companies are a business

  • Pharma companies don’t really care about patients despite all their hubris.
  • PhRMA has already spent $21 million on lobbying this year — a sum that puts it on course to smash its previous annual lobbying records.
  • Pharmaceutical companies have been top performers in the healthcare sector in an era of aging populations, rising health care costs, and the ongoing development of new and extremely profitable medicines.
  • Research shows that 78 percent of patents approved by the U.S. Food and Drug Administration correspond to medications already on the market.
  • Large pharma companies spend more on share buybacks to boost share prices (and stock options — the main way that executives get paid) than on research and development.

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Personal responsibility for our poor health

  • Less than 3 percent of Americans meet the basic qualifications for a “healthy lifestyle.
  • Approximately 97.3% of Americans admit to not exercising, having a poor diet, smoking, and gaining weight.
  • 20% of deaths result from being a couch potato for those age 35 and older. Plus, 80% of American adults don’t meet basic physical activity requirements.
  • A new study goes one step further, finding that a sedentary lifestyle is worse for your health than smoking, diabetes and heart disease.

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Let’s pretend drug prices in ads matter

  • Employee’s are once again getting hit with more of the costs of their coverage in the form of higher premiums and higher deductibles.
  • Health care premiums continue to take up more of employees’ paychecks.
  • Just over a quarter of all covered employees are enrolled in policies with a deductible of at least $2,000, up from 22 percent last year and 15 percent five years ago.
  • Worldwide obesity has nearly tripled since 1975, according to the World Health Organization. In 2016, more than 600 million adults were obese — or about 13 percent of the world’s population leading to a jump in cancer cases and other costly health conditions. Continue reading