It borders on medical malpractice

  • According to the Centers for Disease Control and Prevention, nearly 80 percent of adults and about one-third of children now meet the clinical definition of overweight or obese.
  • The medical community’s primary response to this shift has been to blame fat people for being fat.
  • Medical students receive an average of just 19 hours of nutrition education over four years of instruction—five hours fewer than they got in 2006.

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Cardiologists not on board with Apple watch

  • Cardiologist says Apple Watch’s new ECG functionality could be “unbelievably helpful” for AFib patients, but expresses “shock” at FDA clearance since “I haven’t seen any data on it.” Could revolutionize care — or clog ERs with false alarms.
  • According to the Food and Drug Administration, which cleared Apple’s monitor and electrocardiogram applications, the continuous monitoring and notification app isn’t for people under age 22 or those diagnosed with atrial fibrillation.

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Let’s blame the drug companies for high drug prices!

  • The total impact of obesity and its related complications on the United States’ economic output has been estimated at between 4 and 8 percent of gross domestic product.
  • According to the American Diabetes Association, the annual cost of diabetes in 2017 was $327 billion, including $237 billion in direct medical expenditures and $90 billion in reduced worker productivity.
  • The effects of poor diet and inadequate physical activity at any weight — contributed to declines in life expectancy in 2015 and 2016.
  • The obesity epidemic is largely overlooked as the media continue to blame drug companies and PBM’s for high drug costs.

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Dr. Baselga and a serious lack of judgement

  • One of the world’s top breast cancer doctors failed to disclose millions of dollars in payments from drug and health care companies in recent years, omitting his financial ties from dozens of research articles in prestigious publications like The New England Journal of Medicine and The Lancet.
  •  Did not follow financial disclosure rules set by the American Association for Cancer Research when he was president of the group.
  • The feedback from within the medical community has been sharp “Dr. José Baselga’s demonstrated lack of ethics by not disclosing his ties to big pharma is a cancerous lesion on the entire medical research community. SHAME, SHAME, Dr. Baselga”.

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Most dangerous prescription drugs not opioids

  • 48.8%, nearly half of anticoagulant adverse events required a hospital stay.
  • Based on CDC data there were nearly 22,000 severe injuries, including more than 3,000 deaths, reported by patients and health care workers relating to blood thinners in 2016.
  • The annual number of people harmed by anticoagulants could be as much as ten times greater than voluntary reports indicate, reaching nearly a quarter of a million people.
  • As many as one-quarter of people with atrial fibrillation who have a low risk of stroke are given blood-thinning drugs they likely don’t need.

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Don’t use random data for DTC strategic decisions

  • Random marketing data via social media may not be applicable for your product/health condition.
  • Marketers need to ask “why?” and “what does this include?”
  • Perfect example is the latest health data from Rock Health.  It doesn’t differentiate between health apps and fitness apps.
  • DTC marketers need to conduct their own research and validate it with follow up research.

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