If your company is spending money on online advertising, you are almost certainly being robbed.Google reported that 56% of online display ads that are paid for by advertisers are never seen by a live human being. (And remember, Google is one of the world’s largest sellers of online display ads.) Recently The New York Times ran a story claiming that 57% of online video ads are never seen. CNET reported on a study by research firm Incapsula that found only 38% of traffic on the web is human. Kraft announced that it was rejecting 75-85% of the online ad impressions it was being offered because they were “fraudulent , unsafe, non-viewable or unknown.”
KEY TAKEAWAY: According to Business Insider “the inability of giant Internet companies to keep illegal drug sellers off their sites shows that it’s not just fake news , hate speech, violent videos and foreign political propaganda that are overwhelming their content-filtering systems”. Another reason to avoid social media for pharma? Continue reading
KEY TAKEAWAY: There are over 318,000 health apps and 340 consumer wearable devices are now available worldwide . Since 2015, over 153,000 new Digital Health apps were introduced to the Apple Store and Google Play, nearly doubling the number available, with more than 200 health apps being added each day and those focused on health condition management — often associated with patient care — are growing and now account for 40% of all apps. But in order for digital health to really “take off” consumers have to use them as designed and physicians have to believe that the data is accurate.
KEY TAKEAWAY: Facebook’s objective was to keep users addicted to social media as much as possible, but now that Facebook has become nothing but a media company they don’t want to play by the same rules as other media companies. The risks of advertising on Facebook are too great while the rewards are too few. Continue reading
KEY TAKEAWAY: Health care spending in the United States increased by about $933.5 billion between 1996 and 2013, according to an analysis published Tuesday in the medical journal JAMA. Diabetes was the condition with the greatest increase in spending, rising by $64.4 billion between 1996 and 2013. Most of this money went to pharmaceuticals prescribed to treat it. Continue reading
KEY TAKEAWAY: The digital health market continues to grow due to a lot of low interest cash and the promise that one day digital health will become the “norm” for consumers. However, the market will continue to see a lot of companies come and grow as consumers, and HCP’s, chose the winners. Continue reading
KEY TAKEAWAY: When trade news publications start to question pharma practices on pricing and there is no response you have to wonder if they really care about the patients we serve at all. Continue reading