Category Archives: Article Summary

How pharma can embrace digital

KEY TAKEAWAY:  Pharma has to do a lot more to lead in digital marketing than hiring outside executives to lead the charge. To stay competitive, businesses need to adopt a team-based organizational model wherein employees can easily move between different projects and effectively shares information easily both internally and with customers.  Can they do this without causing a nervous breakdown of their legal and regulatory teams? Continue reading

Bernie Sanders asks “tell me about your experiences with Universal Health Care”

KEY TAKEAWAY: Sen Sanders asked social media users to tell him about their experiences with universal health care and Twitter had so many posts it was hard to keep up.  As drug makers continue to please Wall Street at the expense of patients Universal Health Care could become a reality. Continue reading

Pharma’s real problems with digital marketing

KEY TAKEAWAY: According to Sloan Management Review “employees and executives are highly inclined to jump ship if they feel they don’t have opportunities to develop digital skills”.  While there are some digital pioneers trying to push the boundaries of digital marketing the industry continues to bleed talent. Continue reading

The insurance industry and politicians are dangerous to your health

Per Vox: The Freedom Caucus laid their cards on the table in a meeting Thursday with the Washington Examiner’s editorial board. The group of conservative House members has narrowed their demands to two items:

  1. Ending Obamacare’s essential health benefit requirement, which requires health insurers to cover 10 specific categories of medical care. This includes things like mental health services and maternity coverage.
  2. Ending the Obamacare requirement that insurers charge sick and healthy people the same prices. This is called “community coverage,” and the Freedom Caucus would like to get rid of it, instead letting insurers charge higher premiums to sicker patients who they expect to cost more. 

This is  dangerous time folks and the media and consumers had better wake up to the reality of the dangers of the insurance industry and far right politicians. Continue reading