Social media playing “whack the mole” with illegal drug marketing

KEY TAKEAWAY: According to Business Insider “the inability of giant Internet companies to keep illegal drug sellers off their sites shows that it’s not just fake news , hate speech, violent videos and foreign political propaganda that are overwhelming their content-filtering systems”. Another reason to avoid social media for pharma? Continue reading

Forty million Americans are currently caregivers

KEY TAKEAWAY:The massive generation of Boomers, 75 million strong today, is creating both an age wave and a caregiving crunch as it moves into its seventh decade.  The estimated economic value of family and friend caregiving is roughly $500 billion per year—3 times greater than Medicaid’s expenditures on professional long-term care. Why do pharma ignore them? Continue reading

How pharma can embrace digital

KEY TAKEAWAY:  Pharma has to do a lot more to lead in digital marketing than hiring outside executives to lead the charge. To stay competitive, businesses need to adopt a team-based organizational model wherein employees can easily move between different projects and effectively shares information easily both internally and with customers.  Can they do this without causing a nervous breakdown of their legal and regulatory teams? Continue reading