Category Archives: Article Summary

Social media playing “whack the mole” with illegal drug marketing

KEY TAKEAWAY: According to Business Insider “the inability of giant Internet companies to keep illegal drug sellers off their sites shows that it’s not just fake news , hate speech, violent videos and foreign political propaganda that are overwhelming their content-filtering systems”. Another reason to avoid social media for pharma? Continue reading

Forty million Americans are currently caregivers

KEY TAKEAWAY:The massive generation of Boomers, 75 million strong today, is creating both an age wave and a caregiving crunch as it moves into its seventh decade.  The estimated economic value of family and friend caregiving is roughly $500 billion per year—3 times greater than Medicaid’s expenditures on professional long-term care. Why do pharma ignore them? Continue reading

How pharma can embrace digital

KEY TAKEAWAY:  Pharma has to do a lot more to lead in digital marketing than hiring outside executives to lead the charge. To stay competitive, businesses need to adopt a team-based organizational model wherein employees can easily move between different projects and effectively shares information easily both internally and with customers.  Can they do this without causing a nervous breakdown of their legal and regulatory teams? Continue reading

Bernie Sanders asks “tell me about your experiences with Universal Health Care”

KEY TAKEAWAY: Sen Sanders asked social media users to tell him about their experiences with universal health care and Twitter had so many posts it was hard to keep up.  As drug makers continue to please Wall Street at the expense of patients Universal Health Care could become a reality. Continue reading