Cancer entering the world of DTC marketing ?

TakedaMillennium Pharmaceuticals, based in Cambridge, has launched a consumer website called “Mymultiplemyeloma.com” and it’s a very good effort to reach out to patients of this horrible disease and provide them with some great resources and information.  Are pharma companies realizing that it’s time for more DTC marketing around cancer ?

On Millenium’s Myeloma site the key communication is “learn, fight, live and share”.  The site has stories from patients and caregivers and has a link to a lot of resources.  The site is clean, easy to navigate and for once the language on the site is easy for the novice to understand.

There has been a transformation in the way patients and consumers view cancer and cancer treatments.  More and more patients want to know about their treatments especially when it comes to how it will effect their quality of life.  They also want resources in the form of other people who have beat back this horrible disease because it both gives them hope and strength and helps them to find essential resources.

What I like is the patient stories area.  Real stories from real patients but I also would have like to have seen a community area where people could post their stories and questions.   Now before you get your bowels in an uproar because of regulatory issues there is a way to make this happen.  I did by having all posts go through a quick approval with the permission to edit posts because of legal concerns and it worked very well for the brand that I was working on at the time.  You have patients there so why not leverage the Internet to allow them to talk to one another around your website ?  This is especially true of an unbranded site like this one.

screenshot_1045

This is a great website and I hope we start to see more sites like this around what is becoming more and more a disease where patients want to be involved in treatment options.

 

8 thoughts on “Cancer entering the world of DTC marketing ?

  1. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three e-mails with the same comment.

    Is there any way you can remove people from that service? Thank you!

  2. Hello there, just became aware of your blog through Google,
    and found that it’s truly informative. I’m going to watch
    out for brussels. I’ll be grateful if you continue this in future. Many people will be benefited from your writing. Cheers!

  3. Hello There. I found your blog the use of msn.

    This is an extremely smartly written article.

    I will make sure to bookmark it and come back to read more of your useful
    info. Thank you for the post. I’ll definitely comeback.

  4. I was curious if you ever thought of changing the structure of your blog?

    Its very well written; I love what youve got to say.

    But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having
    1 or 2 images. Maybe you could space it out better?

  5. Undeniably consider that that you stated. Your favourite reason
    appeared to be on the net the easiest factor to take into accout of.
    I say to you, I certainly get annoyed whilst other
    people think about issues that they just don’t recognise about. You controlled to hit the nail upon the highest as neatly as defined out the whole thing without having side effect , other people can take a signal. Will probably be again to get more. Thank you

  6. I’ve been exploring for a little bit for any high quality articles or weblog posts on this kind of house . Exploring in Yahoo I eventually stumbled upon this site. Reading this info So i am satisfied to express that I have a very excellent uncanny feeling I discovered just what I needed. I such a lot unquestionably will make certain to don?t put out of your mind this website and provides it a glance regularly.

  7. Hello, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam comments?
    If so how do you stop it, any plugin or anything you can suggest?
    I get so much lately it’s driving me insane so any support is very much appreciated.

Leave a Reply

Your email address will not be published. Required fields are marked

Share with your friends










Submit