Your email address will not be published. Required fields are marked
Notify me of follow-up comments by email.
Notify me of new posts by email.
POST SUMMARY: WebMD is the number one health portal with over 20 million visitors a month but should pharma marketers… more>>
POST SUMMARY: While the pharmaceutical industry gives away a lot of free medications, it’s time to go beyond this measure… more>>
POST SUMMARY: Nielsen’s DTC media spending by channel is not really accurate because it fails to take into account bundled… more>>
POST SUMMARY: Biopharma organizations should be preparing for the customer of the near future by building capabilities now rather than… more>>
Native apps command about 86 percent of U.S. consumers’ mobile time, or about six times more than the mobile web does, according to… more>>
POST SUMMARY: According to A.J. Triano, VP, connected health at inVentiv Health’s Palio+Ignite. “The biggest statement on DTC is that… more>>
With most pharma companies trying to balance budgets with the challenges of a new healthcare environment DTC marketers are being challenged ...
Users often leave Web pages in 5-10 seconds, so your web pages need to communicate a clear value proposition. As users rush through Web pa...
For the two-thirds of consumers seeking deals or cutting their budgets in the face of rising food prices, marketers might quickly jump to pu...