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Native apps command about 86 percent of U.S. consumers’ mobile time, or about six times more than the mobile web does, according to… more>>
POST SUMMARY: According to A.J. Triano, VP, connected health at inVentiv Health’s Palio+Ignite. “The biggest statement on DTC is that… more>>
POST SUMMARY: How do users read web content? They don’t. The truth is, people are going to skim and scan all… more>>
POST SUMMARY: Big pharma companies continue to be defined by a myriad of external sources from Congress, questioning high drug… more>>
POST SUMMARY: Patients are exerting more influence than ever on their treatment decisions. Accenture’s survey revealed that patients don’t just… more>>
POST SUMMARY: While the majority of pharma companies await social media marketing guidelines, consumers are pretty much ignoring brands on… more>>
Customers’ behavior and interactions with the brands and businesses they buy from has changed dramatically in the last few years. Their atti...
While the initial numbers behind the GE Google+ website on Parkinson’s disease are not huge it’s a great first step to increase awareness an...
For the first time it’s been reported that more money is flowing into digital media than offline channels. As more and more “experts” tell ...