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POST SUMMARY: Pharma product websites are too important to let an agency develop in a vacuum. DTC marketers need to… more>>
POST SUMMARY: Implementing a global digital marketing strategy for OUS affiliates can be challenging, but today digital marketers need to… more>>
Those who access health content are also doing so using more than just PCs. In April 2013, 35 percent of… more>>
POST SUMMARY: The trouble with people who think they are smarter than everyone else is that they can’t learn from others… more>>
POST SUMMARY: Using email to communicate health information to patients can impact brand and business objectives but the key to… more>>
POST SUMMARY: According to the New York Times “in recent years, generics have curbed the rise of drug prices, saving… more>>
According to Gallup: Americans’ careful spending habits characterize an economy still struggling to get on its feet and households continuin...
How many articles do we have to read about social media marketing ROI before marketers realize that you can’t measure the ROI on every conve...
Consumers today are not going to make a healthcare decision based on any one piece of advertising or information. Healthcare decisions are m...