Author Archives: Richard Meyer

About Richard Meyer

Passionate, award-winning Marketing and Media Executive with an MBA and 15+ years success implementing cutting-edge strategies. Career highlights include driving development/launch of a groundbreaking e-Marketing branding initiative for Eli Lilly product Cialis that led to Website becoming #1 online pharma destination (and #1 in prescription conversions), increasing leads 30% and ROI 38% for $1B manufacturer Medtronic

Although mHealth is growing in popularity, the evidence for efficacy is still limited

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KEY TAKEAWAY: It’s easy to understand why health systems are so interested in mHealth. Smartphones have been creeping into every facet of modern life for more than a decade, providing unprecedented access to huge patient populations. “More than 100,000 (health) applications are now available in the leading app stores, and the assortment is constantly growing, but 65% are health and fitness apps. Continue reading →

Cost of healthcare a national crisis

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KEY TAKEAWAY: 30 percent of Americans who experienced a hike in the price of one or more of their medications in the past year left a prescription unfilled because it was too expensive; 15 percent said they cut pills in half to make them last longer. This problem is not going to go away and pharma has to do more than point fingers. Continue reading →

Should doctors ask “can you afford this medication?”

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KEY TAKEAWAY: 1 in 7 people don’t fill their prescriptions because they cost too much. At least 28 million Americans have experienced a spike in the cost of their prescription medications in the past 12 months . And for 4 million of them, the price was so high they walked away without their prescription altogether, according to a new Consumer Reports survey.  So whose responsibility is it to ensure patients fill heir Rx’s? Continue reading →