KEY TAKEAWAY: It’s easy to understand why health systems are so interested in mHealth. Smartphones have been creeping into every facet of modern life for more than a decade, providing unprecedented access to huge patient populations. “More than 100,000 (health) applications are now available in the leading app stores, and the assortment is constantly growing, but 65% are health and fitness apps. Continue reading
Author Archives: Richard Meyer
The pharma organization of the future
KEY TAKEAWAY: Organizations have to adapt to meet the new challenges in the marketplace, but pharma companies pretty much do business the same way since the turn of the century. Bigger is not better and matrix management can only add needless time and waste resources. Continue reading
Disruption at the point of care
KEY TAKEAWAY: Office visits to primary care doctors declined 18 percent from 2012 to 2016, even as visits to specialists increased, insurance data analyzed by the Health Care Cost Institute shows . People want healthcare on THEIR terms and disruption has already started at the point of care. Continue reading
Cost of healthcare a national crisis
KEY TAKEAWAY: 30 percent of Americans who experienced a hike in the price of one or more of their medications in the past year left a prescription unfilled because it was too expensive; 15 percent said they cut pills in half to make them last longer. This problem is not going to go away and pharma has to do more than point fingers. Continue reading
Programmatic ads not a solution for pharma
KEY TAKEAWAY: Only 28% of the respondents said they were satisfied with the state of their programmatic ad measurement, while 66% said of marketers said they found it “very challenging.” Continue reading
Should doctors ask “can you afford this medication?”
KEY TAKEAWAY: 1 in 7 people don’t fill their prescriptions because they cost too much. At least 28 million Americans have experienced a spike in the cost of their prescription medications in the past 12 months . And for 4 million of them, the price was so high they walked away without their prescription altogether, according to a new Consumer Reports survey. So whose responsibility is it to ensure patients fill heir Rx’s? Continue reading
With budgets being cut will DTC evolve?
KEY TAKEAWAY: GSK and Novartis are just two pharma companies that have indicated they are cutting budgets at a time when healthcare is going through an enormous disruption. Will these cuts limit DTC’s ability to evolve to meet the needs of the connected patients? Continue reading