Author Archives: Richard Meyer

About Richard Meyer

Passionate, award-winning Marketing and Media Executive with an MBA and 15+ years success implementing cutting-edge strategies. Career highlights include driving development/launch of a groundbreaking e-Marketing branding initiative for Eli Lilly product Cialis that led to Website becoming #1 online pharma destination (and #1 in prescription conversions), increasing leads 30% and ROI 38% for $1B manufacturer Medtronic

3 Things to ask at any DTC meeting

KEY TAKEAWAY: Pharma is ingrained in a culture of meetings and presentations.  It’s been that way for over 20 years and is part of a matrix environment that shares decision making and waters down key initiatives.  However, DTC marketers can ensure success by asking these three questions. Continue reading

How important is healthcare to employees?

KEY TAKEAWAY: As part of a study, they gave 2,000 U.S. workers, ranging in age from 18 to 81, a list of 17 benefits and asked them how heavily they would weigh the options when deciding between a high-paying job and a lower-paying job with more perks.  Better health, dental, and vision insurance topped the list, with 88% of respondents saying that they would give this benefit “some consideration” (34%) or “heavy consideration” (54%) when choosing a job. Health insurance is the most expensive benefit to provide, with an average cost of $6,435 per employee for individual coverage, or $18,142 for family coverage. Continue reading

Please! Pharma needs to weigh in now on new healthcare

Here’s what will happen if the American Health Care Act becomes law.  Tens of millions of Americans will lose health coverage and tens of thousands of people will die every year who otherwise would have lived.  It’s time for the voices that have been silent to yell and stop this insanity before it’s too late. Continue reading