Author Archives: Richard Meyer

About Richard Meyer

Passionate, award-winning Marketing and Media Executive with an MBA and 15+ years success implementing cutting-edge strategies. Career highlights include driving development/launch of a groundbreaking e-Marketing branding initiative for Eli Lilly product Cialis that led to Website becoming #1 online pharma destination (and #1 in prescription conversions), increasing leads 30% and ROI 38% for $1B manufacturer Medtronic

The coming crisis in health care

KEY TAKEAWAY: The U.S. is not prepared for the coming crisis in healthcare that could have a damaging effect of caregivers as well as patients.  The crisis consists of two parts: first, there is the rising cost of new prescription drugs, especially those to treat cancer.  Second, is the costs of extended care at a time when Congress is trying to gut Medicaid. Continue reading

Millennials see no difference between mobile health and visiting a doctor

KEY TAKEAWAY:  While there is a lot more hype than facts around mobile health Millennials are ready to jump on the mobile health bandwagon.  Why? Because they don’t see any difference between actually visiting a doctor and consulting with one via a computer or mobile device. Continue reading

Caregivers are online so where’s the content for them ?

Pew Internet CaregiversAccording to a report from Pew Internet four in ten adults in the U.S. are caring for an adult or child with significant health issues, up from 30% in 2010. Caring for a loved one is an activity that cuts across most demographic groups, but is especially prevalent among adults ages 30 to 64, a group traditionally still in the workforce.  When asked about the specific impact of the internet 59% of caregivers with internet access say that online resources have been helpful to their ability to provide care and support for the person in their care and 52% of caregivers with internet access say that online resources have been helpful to their ability to cope with the stress of being a caregiver.  So why isn’t there more content on drug websites targeted at caregivers ? Continue reading