Author Archives: Richard Meyer

About Richard Meyer

Passionate, award-winning Marketing and Media Executive with an MBA and 15+ years success implementing cutting-edge strategies. Career highlights include driving development/launch of a groundbreaking e-Marketing branding initiative for Eli Lilly product Cialis that led to Website becoming #1 online pharma destination (and #1 in prescription conversions), increasing leads 30% and ROI 38% for $1B manufacturer Medtronic

WIKIPEDIA TOP SOCIAL MEDIA SITE FOR RX CONVERSION

wikipedia-logoAccording to an IMS report on social media Wikipedia is the leading single source of healthcare information for patients and healthcare professionals.  Wikipedia is used throughout the entire patient journey, not just at the point of treatment initiation or change in therapy and the correlation between Wikipedia use and medicine use can be identified for a large number of disease areas. Facebook who?

Irrational euphoria over mobile health

KEY TAKEAWAY: Tech mania is resurgent when it comes to mobile health . Investors are again, glancing at a clock with no hands — and dismissing the risk.  Nobody wants to be left behind in case the next “facebook” of health should appear, but the recent sale of WebMD should be a warning that there is a lot of money to be lost in the mobile health market.

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Patients are fed up with portals, EHRs

KEY TAKEAWAY: Despite the fact that close to 90 percent of providers participating in meaningful use offer their patients online access, only about one-third of patients actually log in to see their data, according to the U.S. Government Accountability Office. Why? Because providers like Atenahealth offer a lousy user experience. Continue reading