About Richard Meyer

Passionate, award-winning Marketing and Media Executive with an MBA and 15+ years success implementing cutting-edge strategies. Career highlights include driving development/launch of a groundbreaking e-Marketing branding initiative for Eli Lilly product Cialis that led to Website becoming #1 online pharma destination (and #1 in prescription conversions), increasing leads 30% and ROI 38% for $1B manufacturer Medtronic

Oh no! TV advertising is declining!

KEY TAKEAWAY: While TV DTC ads show no sign of declining television-advertising sales in the U.S. fell 7.8 percent to $61.8 billion last year, the steepest drop outside of a recession in at least 20 years, while sales at cable networks slumped for the first time in almost a decade. And there’s no sign of a pickup in 2018, excluding cyclical events like the Olympics and the midterm elections, according to data from Magna Global. Continue reading

The quiet revolution in health care

KEY TAKEAWAY:  Hidden in all the news about Mhealth and new electronic health records is the fact that patients are slowly taking control of THEIR health care .  If this trend continues, and it will, I expect HCP’s, insurers and pharma to start paying the price for overcomplicating health care.  Continue reading

Why don’t insurers cover more preventive care?

KEY TAKEAWAY: Chronic diseases, such as heart disease, cancer, and diabetes, are responsible for 7 of every 10 deaths among Americans each year and account for 75% of the nation’s health spending. These chronic diseases can be largely preventable through close partnership with a healthcare team, or can be detected through appropriate screenings , when treatment works best.  So why don’t insurers help their customers by suggesting more preventative care? Continue reading