Author Archives: Richard Meyer

About Richard Meyer

Passionate, award-winning Marketing and Media Executive with an MBA and 15+ years success implementing cutting-edge strategies. Career highlights include driving development/launch of a groundbreaking e-Marketing branding initiative for Eli Lilly product Cialis that led to Website becoming #1 online pharma destination (and #1 in prescription conversions), increasing leads 30% and ROI 38% for $1B manufacturer Medtronic

Why pharma and digital may be a doomed relationship

Online advertisers are starting to wonder what exactly they are paying for?  In theory, digital marketing is “vastly more efficient” than conventional advertising, because online ads on social media or websites can be tightly targeted at specific audiences. But while more ad dollars will be spent online than on TV for the first time this year, some advertisers “smell a rat.” About 70 percent of marketing executives say they’re dissatisfied with the state of digital marketing , according to the Interactive Advertising Bureau. Continue reading

Why can’t health care just “do the right things”?

Only nine percent of U.S. consumers believe pharma and biotech companies put patients over profits, while only 16 percent believe health insurance companies do, according to a Harris Poll while the new affordable care act is nothing short of a train wreck.  Can consumers ever expect healthcare organizations to do the right thing? Continue reading

Patients sound off and they’re angry!

KEY TAKEAWAY: I was invited to attend a focus group panel on health care in Weston, Florida and was not prepared for the anger and frustration I heard from the range of people of all ages, demographics and backgrounds.  It’s clear our health care system is very broken and that “empowered patients” is more of a buzzword than reality. Continue reading