KEY TAKEAWAY: Pharma,so far, has remained mute to the ongoing debate around the cost of prescription drugs, but unless they acknowledge that drug pricing is out of control they are going to be forced to comply with new pricing guidelines. Continue reading
KEY TAKEAWAY: The U.S. is not prepared for the coming crisis in healthcare that could have a damaging effect of caregivers as well as patients. The crisis consists of two parts: first, there is the rising cost of new prescription drugs, especially those to treat cancer. Second, is the costs of extended care at a time when Congress is trying to gut Medicaid. Continue reading
KEY TAKEAWAY: Merck is leveraging the new approval for Keytruda via enhanced PR but the PR hype is quite different from the realities of the market. Continue reading
KEY TAKEAWAY: While there is a lot more hype than facts around mobile health Millennials are ready to jump on the mobile health bandwagon. Why? Because they don’t see any difference between actually visiting a doctor and consulting with one via a computer or mobile device. Continue reading
According to a report from Pew Internet four in ten adults in the U.S. are caring for an adult or child with significant health issues, up from 30% in 2010. Caring for a loved one is an activity that cuts across most demographic groups, but is especially prevalent among adults ages 30 to 64, a group traditionally still in the workforce. When asked about the specific impact of the internet 59% of caregivers with internet access say that online resources have been helpful to their ability to provide care and support for the person in their care and 52% of caregivers with internet access say that online resources have been helpful to their ability to cope with the stress of being a caregiver. So why isn’t there more content on drug websites targeted at caregivers ? Continue reading
KEY TAKEAWAY: Facebook is applying a full court press to lure pharma ad dollars, but in order for pharma to leverage facebook ads they need to stop thinking like marketers and start thinking like patients. Continue reading
KEY TAKEAWAY: Every year social media, Twitter, has been increasing during ASCO. Not only among doctors and pharma companies, but among patients and caregivers as well. It’s time to separate the facts from the promotion at ASCO. Continue reading
