Author Archives: Richard Meyer

About Richard Meyer

Passionate, award-winning Marketing and Media Executive with an MBA and 15+ years success implementing cutting-edge strategies. Career highlights include driving development/launch of a groundbreaking e-Marketing branding initiative for Eli Lilly product Cialis that led to Website becoming #1 online pharma destination (and #1 in prescription conversions), increasing leads 30% and ROI 38% for $1B manufacturer Medtronic

Medication errors after hospital discharge

KEY TAKEAWAY: Patients often leave the hospital with a thick stack of printed information: discharge plans, medication lists, information sheets, follow-up appointments, diet information, hospital literature, etc. The important, truly essential, information is commonly buried and not readily accessible to patients and/or their families/caregivers. Specifically, patients need immediate access to a patient-centered medication list and a patient-centered education tool in order to transition home safely. Continue reading

10 ways pharma can improve its image

top-10-listAccording to Forbes ” The 31 pharmaceutical companies comprising its main trade group spent $48.5 billion on research and development last year. All told, the pharmaceutical sector has spent $550 billion on R&D since 2000. That half-trillion dollars of research has yielded more than 400 new medicines”  But of 12 cancer drugs approved in 2012, 11 cost more than $100,000.  As more drugs are offered at that level and their sponsors get away with it, it seems to set a floor that emboldens drug companies to push the envelope.  They are badly misjudging the brewing anger. Continue reading

Individuals are starting to control their own health treatments

KEY TAKEAWAY : McKinsey says “Patients are becoming more than just passive recipients of therapies. Healthcare will be driven much more by consumers than physicians, with patients increasingly coming to their doctors with more information, parameters they measured at home, and an informed opinion about how they should be treated,” says Dr. Bertalan Mesko, medical futurist and author of My Health: Upgraded”.  How is pharma using this to leverage DTC? Continue reading

Treating people, not conditions

More than one-third (35.7 percent) of adults are considered to be obese. More than 1 in 20 (6.3 percent) have extreme obesity. Almost 3 in 4 men (74 percent) are considered to be overweight or obese. The prevalence of obesity is similar for both men and women (about 36 percent).  In order to address this problem we need to treat the reasons behind obesity. Continue reading

Online health information is about the right Place at the right Time

An Altarum Institute survey found that most consumers seek health care information from providers, friends and family, and online searches. Of all information types, consumers are most dissatisfied with health care cost information . This is especially true for lower-income and uninsured consumers.

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