KEY TAKEAWAY: All patients, who are dealing with health issues, are engaged patients. It’s a mistake, however, to believe that they want to be engaged every day and through reminders. As with the Internet patients chose when and how they want to be engaged. Continue reading
According to an IMS report on social media Wikipedia is the leading single source of healthcare information for patients and healthcare professionals. Wikipedia is used throughout the entire patient journey, not just at the point of treatment initiation or change in therapy and the correlation between Wikipedia use and medicine use can be identified for a large number of disease areas. Facebook who?
KEY TAKEAWAY: Tech mania is resurgent when it comes to mobile health . Investors are again, glancing at a clock with no hands — and dismissing the risk. Nobody wants to be left behind in case the next “facebook” of health should appear, but the recent sale of WebMD should be a warning that there is a lot of money to be lost in the mobile health market.
“Sharon was given a few months to live. One year later, she’s here to tell her story”. That’s the headline of the print ad for Merck’s Keytruda and Oncologists are not happy with it. Continue reading
KEY TAKEAWAY: Patients want to be empowered when it comes to choosing oncology treatments, but there’s a fine line between informing and pushing products that may not be right for them. Continue reading
KEY TAKEAWAY: The idea that it’s time to “kill the medical rep” is myopic and just plain stupid. Pharma sales reps do serve a purpose, but in order to make them more effective pharma has to ensure that they add value to HCP’s. Continue reading
KEY TAKEAWAY: Despite the fact that close to 90 percent of providers participating in meaningful use offer their patients online access, only about one-third of patients actually log in to see their data, according to the U.S. Government Accountability Office. Why? Because providers like Atenahealth offer a lousy user experience. Continue reading
