Author Archives: Richard Meyer

About Richard Meyer

Passionate, award-winning Marketing and Media Executive with an MBA and 15+ years success implementing cutting-edge strategies. Career highlights include driving development/launch of a groundbreaking e-Marketing branding initiative for Eli Lilly product Cialis that led to Website becoming #1 online pharma destination (and #1 in prescription conversions), increasing leads 30% and ROI 38% for $1B manufacturer Medtronic

A great site for mesothelioma patients

A mesothelioma patient recently emailed me  “I was immediately attracted to their site because it provides access to so many helpful resources for patients and their families when a diagnosis is received. It’s a lot to sort out and a very emotional time, so they make it simple to navigate the process. I also like how they provide access to world renowned doctors, treatments and even financial assistance. I was so grateful to find them through a simple google search, actually.”  And this is a site from a legal firm. Continue reading

What happened to pharma?

The pharma industry has been good to me and my wife.  It has provided a good living and allowed me to grow professionally and personally.  Yet, as an Editor for PM360 and working on a consulting team I have been challenged to either remain quiet when I see clients, focusing too much on things that aren’t important to patients versus listening to our audience at a time when a lot of people are going to need good healthcare. Continue reading