According to CNN.com “The United States will not be escaping the obesity epidemic crisis anytime soon: Nearly 40% of adults and 19% of youth are obese, the highest rate the country has ever seen in all adults, according to research released Friday by the National Center for Health Statistics”. So who is responsible for telling patients to lose weight? Continue reading
As Trump dismantles the ACA pharma executives are once again taking the oath of silence. What is it going to take for these executives to come forward and inform the public that what Trump is doing could lead more chaos in our health care system? Continue reading
Ed Silverman at Pharmalot conducted a very revealing interview with California state senator Ed Hernandez, the Democratic legislator who “shepherded the California pharma pricing bill.”
Ed gamely tries to pin down Senator Hernandez on how exactly the bill will make a positive difference. Senator Hernandez seems unable to articulate any particular mechanism of action. His perspective appears to be: “Well, we did SOMETHING.” They did something because pharma companies have, for the most part, been ignoring the outrage over the high prices of drugs.
One of the best experiences of my career was working at Eli Lilly. They gave me the tools to succeed in an environment that promoted thinking outside of the box. Today, the Lilly that I knew and loved is a shell of its former self driven down by a combination of loosing really good people and patent expirations. Continue reading
KEY TAKEAWAY: Americans use the internet or mobile apps as their first source for information about specific health symptoms, conditions, diseases, or ailments. So comes this eye opening (cue sarcasm) from United Health Care. Continue reading
KEY TAKEAWAY: Pharma emarketers understand that there is a wealth of opporrunties in digital marketing, but in order to move forward they need to “sell” the organization. Continue reading
KEY TAKEAWAY: Pharma digital marketers have a lot to digest from the latest digital marketing conference, but some of the ideas presented were not well thought out when so many pharma websites lack the basics of excellent online branding. Continue reading