Author Archives: Richard Meyer

About Richard Meyer

Passionate, award-winning Marketing and Media Executive with an MBA and 15+ years success implementing cutting-edge strategies. Career highlights include driving development/launch of a groundbreaking e-Marketing branding initiative for Eli Lilly product Cialis that led to Website becoming #1 online pharma destination (and #1 in prescription conversions), increasing leads 30% and ROI 38% for $1B manufacturer Medtronic

Pharma: Your voices have to be heard

make-your-voice-heardKEY TAKEAWAY: We work too hard and have done too much good to allow some greedy CEO’s and bad executives to continue to drag our industry through the dirt.  You have to be the voice of the patient at all meetings and have to do what is morally right to bring back the prestige of working in our industry. Continue reading

It’s time for action on prescription drug prices

May-LogoKEY TAKEAWAY: Prescription drug prices jumped 38 percent in the last 10 years, compared to an 18 percent increase in general inflation, according to the Bureau of Labor Statistics. It’s time to let Medicare negotiate prescription drug prices like Canada and Britain, which do negotiate with drug makers. Continue reading