Author Archives: Richard Meyer

About Richard Meyer

Passionate, award-winning Marketing and Media Executive with an MBA and 15+ years success implementing cutting-edge strategies. Career highlights include driving development/launch of a groundbreaking e-Marketing branding initiative for Eli Lilly product Cialis that led to Website becoming #1 online pharma destination (and #1 in prescription conversions), increasing leads 30% and ROI 38% for $1B manufacturer Medtronic

Pharma: Leadership is the most decisive factor for a digital program’s success or failure.

Small-Ad-Agency-AdvantageAccording to McKinsey Global Survey results executives most often attribute the success of digital programs to managerial factors—senior management’s interest and attention, internal leadership, good program management, and alignment between organizational structure and goals— and are less likely to cite any technical considerations.  In fact, across most of the C-suite, larger shares of respondents report that their companies’ senior executives are now supporting and getting involved in digital initiatives.  However, this is an area where pharma still lags badly. Continue reading

Empathy is not just another marketing tactic

“When the doctor called me to tell me the results of the test I never expected her to say that I had MS.  To say that it turned my life upside down would be a huge understatement.  It forever changed my life and even with treatment the worries about my future are a part of me and my decisions”.  That quote was from a 37 year old woman we interviewed this year in research to learn about what newly diagnosed MD patients go through. Continue reading

Pharma remains silent while healthcare is assaulted

KEY TAKEAWAY:According to Megan at STAT news “President Trump’s full budget proposal comes with massive cuts to Medicaid and the agencies and programs that run the nation’s public health and biomedical research efforts”.  And where are the pharma leaders?  Silent as every other major medical organization opposes new changes that could hurt 20 million patients. Continue reading

The human side of healthcare

KEY TAKEAWAY:  It’s ironic that with apps and online health the one thing that’s missing is what patients really want; to be treated as individuals.  Time and time again, I keep hearing in research that the best HCP’s are the ones that take time to listen and to really understand a patient’s needs. Continue reading

Medical apps for chronic diseases have quality issues

KEY TAKEAWAY: Dr. James Madara, CEO of the American Medical Association (AMA), during the 2016 Annual AMA meeting said “the current landscape of medical IT innovation has lack of evidence and medical oversight in a new areas of healthcare that could present potential dangers for patients. Continue reading