KEY TAKEAWAY: Never has an industry in so dire straits gone out of their way to give awards to marketing that consistently ranks at the bottom of marketing innovation. Continue reading
KEY TAKEAWAY: The chart, below, shows a health care system that is broken. When CEO salaries come in the tens of millions of dollars while patients can’t afford medications than something is clearly wrong. Continue reading
Key Takeaway:Our dietary habits are the leading driver of death and disability, causing an estimated 700,000 deaths each year. Poor diet causes nearly half of all US deaths due to heart disease, stroke and diabetes. There are almost 1,000 deaths from these causes alone, every day. Continue reading
KEY TAKEAWAY: Never has such a minority of executives been so responsible for the deterioration of morale and an exit of talent within an industry. That sums up the current crisis in working in the pharmaceutical industry. Continue reading
I have read your ideas on controlling costs in our health care system and I agree that too many executives are making too much money while patients often have to chose between a treatment and putting food on the table. However sir, even if by some magical spell all prescription drugs were free, the cost of health care would still be rising and a lot of it is the direct result of American lifestyles. Continue reading
KEY TAKEAWAY: Pharma has to do a lot more to lead in digital marketing than hiring outside executives to lead the charge. To stay competitive, businesses need to adopt a team-based organizational model wherein employees can easily move between different projects and effectively shares information easily both internally and with customers. Can they do this without causing a nervous breakdown of their legal and regulatory teams? Continue reading
KEY TAKEAWAY: Janssen’s campaign for their AFIB drug Xarelto is a good one. The banner appeared in the NY Times health section which in turn leads to an in depth article on AFIB with an ad for Xarelto in the sidebar.