According to Manhattan Research “Physician tablet adoption for professional purposes almost doubled since 2011, reaching 62 percent in 2012, with the iPad being the dominant platform. Furthermore, one-half of tablet-owning physicians have used their device at the point-of-care.” This is a great opportunity for drug companies to reach physicians but they shouldn’t be limited by restrictions placed on them by IT departments.
POST SUMMARY: According to John Mack 70% of DTC spending last year was on TV. To me, that’s proof that DTC marketing is still stuck in the past and too many DTC marketers are attending way too many DTC conferences.
POST SUMMARY: Just as an estimated 3.9 million Americans are reaching 65 years old this year1, an Accenture survey shows there is growing demand among tech-savvy seniors (67 percent) who want to access healthcare services from home, but the majority (66 percent) are worried today’s technology isn’t sufficient to do so.
POST SUMMARY: In a 2014 poll by QuantiaMD, only 37% of physicians surveyed said that they had recommended a mobile app to their patients. In another QuantiaMD poll, 42% of physicians said they would not recommend a mobile health app to patients because there was no regulatory oversight (though the new FDA guidance should help with this). In addition, another 37% percent had no idea what mobile health apps are out there.
POST SUMMARY: According to the Dallas Morning News, five years ago, cancer treatment accounted for just $157 billion of the nation’s annual $2.6 trillion health bill. Propelled by new drugs and an aging population, however, cancer spending is rising quickly. A forecast from the National Cancer Institute said spending could hit $207 billion by the end of the decade.