Richard Meyer

Pharma websites irrelevant to online health seekers?

irrelevantPOST SUMMARY: According to Makovsky Health and Kelton Research just 8% of U.S. Internet users, ages 66 and older, cited pharmaceutical company websites—the lowest response rate across all age groups. Instead, seniors were more likely to turn to WebMD, cited by 48%.  Of the 80% of Americans willing to visit a Pharma-sponsored website, those 66 and older were more likely to visit the site if a healthcare professional recommended it (52%). Continue reading »

Physicians concerned about “health apps”

UnknownPOST SUMMARY: According to the Financial Times “Nima Ahmadi, co-founder of Bioniq Health, a digital health start-up based in Palo Alto, California, says: “The noise-to-signal ratio in this space (mobile health) is one of the highest I have seen. There’s a lot of people doing a lot of things without a lot of traction.” Indeed doctor’s are concerned about the new world of health apps and mobile health Continue reading »

Generic Drugs Shows A Four-to-One Lead Over Branded

ucm331956POST SUMMARY: A new Harris Poll finds Americans favor generic prescription drugs over brand name products by a considerable margin. Eighty-one percent of those who buy prescription drugs say they would purchase generics more often than brand name drugs. A 42% subset goes so far as to assert that they would “always” choose to buy a generic drug. Older generations are especially likely to indicate that they would always go with generics (50% Matures, 44% Baby Boomers, and 46% Gen X vs. 33% Millennials). Continue reading »

What is the objective of DTC marketing?

business_objectivesPOST SUMMARY: DTC marketing’s objective, in the past, was to drive new Rx’s.  Marketers ran commercials and patients went into their doctor to request the product or get a sample, but today the environment in which we market is more complex and filled with a lot of noise.  So how do DTC marketers cut through to ensure their marketing is still relevant? Continue reading »

Majority have tried to find information about health care prices before getting care

screenshot_219A survey finds that a majority of Americans have tried to find information about health care prices before getting care, including 21 percent who have compared prices across multiple providers. Most of those who have compared prices say they saved money. We also found that the majority of Americans do not believe higher-priced care is necessarily of better quality. And most say insurance companies should be required to make public how much they pay doctors for medical services.

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Challenges remain in treating cancer patients

screenshot_214In 2014, the United States made significant progress in cancer care as demonstrated by improvement in the five- year cancer survival rate for many cancer types and a record 14.5 million cancer survivors, as well as by the availability of 10 new drugs and several new tests for the diagnosis, treatment, or management of cancer according to a report from ASCO.
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The hype and bull in healthcare

lets-cut-bullshitPOST SUMMARY: The hype and bullshit in healthcare have never been deeper.  If healthcare is to evolve the simple formula is to make is revolve around patients not apps, website ratings or wearable devices. Continue reading »

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