Author Archives: Richard Meyer

About Richard Meyer

Passionate, award-winning Marketing and Media Executive with an MBA and 15+ years success implementing cutting-edge strategies. Career highlights include driving development/launch of a groundbreaking e-Marketing branding initiative for Eli Lilly product Cialis that led to Website becoming #1 online pharma destination (and #1 in prescription conversions), increasing leads 30% and ROI 38% for $1B manufacturer Medtronic

Telehealth: Hype or real market need?

KEY TAKEAWAY: If you follow social media you would think that telehealth is going to revolutionize healthcare but the reality is very much different.  Yes, there are some instances where telehealth can be used to help patients, but there are also too many instances where telehealth could harm patients and widen the physician-patient relationship. Continue reading

Should pharma outsource their marketing?

Based on the feedback we’re getting from clients pharma marketers need help proving to management that investing in marketing actually does provide an ROI.  However, even when they do get budget approvals it often takes weeks/months of meetings to implement patient focused marketing programs.  Might it be better to outsource their marketing? Continue reading

Is social media right for pharma?

KEY TAKEAWAY: GWI Social examined the very latest figures for social media engagement, social behaviors and trends within the social space.  Among the key findings…filling up spare time is the main reason for using social media among 16-24s, while older groups see these platforms as a way to keep up with friends and the news.  But is social media right for pharma? Continue reading

Clinicians are people, Platforms inspired by consumers; built for pharma

Clinicians are people – just like us. Like us, most of them are busy, have friends and start their day on social media. In just the last two years, our media habits changed dramatically and there are a wealth of opportunities to reach clinicians while using the Internet which has become invaluable to everyone. Continue reading