Richard Meyer

How agencies can win more pharma business

WinPOST SUMMARY: While consolidation continues within the pharma industry, there are opportunities for agencies to win more pharma business and become strategic partners, but it’s going to take a realization that the same old way of doing business is over. Continue reading »

On talent within the pharma industry…

POST SUMMARY: There can be no doubt that changes are needed within biopharma DTC marketing to ensure that marketing to patients and consumers remains relevant.  However, as long as antiquated hiring practices and rebels are denied entry into DTC marketing the industry is doomed to see budgets cut further as senior management looks to cut costs.

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A lot of talented DTC marketing people have left the industry

b2769d664901f1f596cea27d478fd2d1POST SUMMARY: To say that 2014 has been a challenging year for pharma would be an understatement.  Budget cuts are kicking in and 86% of Rx’s are now generic medications while sales and marketing budgets have hit a dead end.  More than that a lot of very talented and good DTC marketing people have left the industry because job satisfaction is a lot more important than a paycheck. Continue reading »

Who are the 3 types of social patients?

 

screenshot_1802A small number of 42 social patients across four disease states Fibromyalgia, hemophilia, MS, and asthma were studied by the New Solutions Factory. Most questions were open-ended, which allowed respondents to elaborate but the results are very interesting…
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DTC marketers: Your search budget just went up

making-customers-hate-you-makes-google-love-you-300x219POST SUMMARY: Google said that AdWords will no longer allow advertisers to prevent their ads from showing up on “close variants” of their keywords — i.e., ads will, by default, show up on both the advertiser’s keywords and on close spellings. If you bid on the singular version of a keyword, it might also show on the plural version and you can no longer tell Google you don’t want that. Your ads might also show on misspellings and other “close variants” of your keywords.  In other words you need to purchase spelling variants of your product and disease state for paid search. Continue reading »

Health misinformation

miinfoPOST SUMMARY: In an era where people don’t trust the mainstream media and get their new via the Internet everyone with a computer is a journalist. Unfortunately, there are too many people spreading misinformation and that misinformation is aimed directly at drug companies. Continue reading »

DTC: Is social media really an option?

optionPOST SUMMARY:  I just received the preliminary findings from some qual research that was conducted this weekend in four cities within the US. The objective of the research was to determine if current patients, those taking at least one Rx for a health condition, were interested in engaging a pharma company on social media. Continue reading »

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