About Richard Meyer

Passionate, award-winning Marketing and Media Executive with an MBA and 15+ years success implementing cutting-edge strategies. Career highlights include driving development/launch of a groundbreaking e-Marketing branding initiative for Eli Lilly product Cialis that led to Website becoming #1 online pharma destination (and #1 in prescription conversions), increasing leads 30% and ROI 38% for $1B manufacturer Medtronic

Scientific American’s flawed DTC study

IN SUMMARY: According to a recent study in Scientific American, ” the FDA’s assumption that more risk information leads to greater concern about risk is misplaced. Across six experiments, comprising of over 3000 US participants, we reliably find that when drug commercials include all side effects (both major and minor), in line with the FDA’s regulations, consumers’ judged the overall severity of drug side effects to be lower than when exposed to only major side effects. This lowered assessment of severity led consumers to prefer the drug more—and made them willing to pay more for the drug”. This, to say the least, is a hugely flawed study.

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Our high cost of care will remain stubbornly fixed unless our behavior changes.

  • Our high cost of care and modest health outcomes will remain stubbornly fixed unless our behavior changes.
  •  Nearly 40% of Americans were considered obese in 2015 and 2016, a significant increase from 2007 and 2008.
  • 2016 study published in the Journal of the AMA found that only 2% of Americans met the ideal dietary guidelines adopted by the American Heart Association.
  • In a 2015 survey, 28% of American adults that they did not participate in the past year in any of 104 listed physical activities and were considered “totally sedentary.”
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Patient wellness: Loneliness ​is a serious health problem

  • Doctors are increasingly worried about loneliness.
  • Vivek Murthy, a former surgeon-general of the United States, called loneliness an epidemic, likening its impact on health to obesity or smoking 15 cigarettes per day.
  • A study found that in America people always or often feel lonely.
  • A study published in 2010 using this scale estimated that 35% of Americans over 45 were lonely.
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The lesson for pharma in Amazon HQ debacle

IN SUMMARY: Amazon’s decision to pull out of New York is a lesson for EVERY corporation. The retail giant’s expansion in New York encountered opposition in no small part because of growing frustration with corporate America and their huge tax breaks. With the media consistently highlighting “pharma greed” people, and politicians, are going to point fingers at big pharma.

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Why pharma companies continue to feel the heat over pricing

  • Pharma continues to be portrayed as the villain in pricing but there are other villains who are escaping scrutiny.
  • The 5 largest conglomerates combining health insurance and pharmacy benefits are on track this year to be bigger than the 5 preeminent tech companies.
  • Half of people in fair to poor health are uninsured or struggle with affordability.
  • Annual family premiums for employer-sponsored health insurance rose five percent to an average $19,616 this year, extending a seven-year run of moderate increases.
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