KEY TAKEAWAY: According to AccessMonitor™, the number of “rep-accessible” physicians – that is, the number of physicians who meet with more than 70 percent of sales reps who attempt to meet with them — dropped to 44 percent from 46 percent in 2015. Digital can make up for a lost rep time, but only if you understand what physicians find valuable. Continue reading
KEY TAKEAWAY: All patients, who are dealing with health issues, are engaged patients. It’s a mistake, however, to believe that they want to be engaged every day and through reminders. As with the Internet patients chose when and how they want to be engaged. Continue reading
KEY TAKWAWAY: TV is still great to drive awareness of new Rx treatments, but patients are finding it harder to “act” on new drugs that they may want to try because of higher out-of-pocket costs and restrictions of insurers. Continue reading
KEY TAKEAWAY: Negative pharma stories continue to be reported by the media as a handful of pharma executives continues to believe that their first responsibility is to shareholders not patients. Social media are very much acting like an amplifier for distrust of pharma companies, but even though the volume will fade there are lessons to be learned. Continue reading
KEY TAKEAWAY: “How did we get to this point that we have a culture like this in corporate America that wants to stick it to consumers?” said Rep. Lacy Clay at yesterday’s hearing om the EpiPen. This sentiment echoes the anger of a lot of people towards the drug industry, yet the drug industry seems to ignore their voices and is carrying on like nothing has changed.
KEY TAKEAWAY: More pharma companies are outsourcing R&D including clinical trials to reduce costs and better manage new drugs in the pipeline. However, there are risks involved which in turn could lead to higher development costs. Continue reading
KEY TAKEAWAY: It’s estimated, from previous research, that DTC TV ads are only 7% effective. So then, what is the value of DTC marketing today in an era where mistrust is high? The value could be to inform and educate consumers to “do more research” which in turn could lead to seeking treatment, although asking and getting a requested brand may be difficult. Continue reading