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About Me

I have 17 years of healthcare marketing experience and love the challenge of marketing to empowered patients.  I was the first DTC eMarketing person to use community based platform for the launch of a product (Sarafem) and developed and launched Cialis on the Internet while working for Eli Lilly.

I believe that everything we do has to be done for the benefit of our customers and patients.  While I understand that ROI is the driver of any business decision I also believe that consumers today want a level of transparency from companies and brands that healthcare is still trying to cope with.

I also believe that the current model within biopharma is broken; too many meetings, too many Power Points and processes and people that are driving talented people away from the industry.

Let’s learn together and please share this site with those who need enlightening.



Comments or questions are welcome.

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7 thoughts on “About Me

  1. Hello,

    I was just going through few sites and blogs yesterday and came across your site too. I really liked the way you have presented your site. I was reading some of your content and really found them interesting and informative. So I was just wondering if I can also do something for your site.

    Actually I am a freelance content writer and I love writing articles as a hobby. What if I provide you with a unique article as a Guest Post .An article that will be informative for your readers? The article will be related to your website and will be appreciated by your readers.

    It would be great if you can add a small BIO of mine at the end of the article with my related site’s links. I guarantee you that the article will be 100% Copyscape protected.

    Please let me know if this sounds good to you, so that I will you some titles related to your site. Happy to see your response soon.

    Best Regards,


    Disclaimer: – Please do not take this email as SPAM, as it has been sent by a real human being. The single purpose of this email is to extend the current offer about contribution guest posts for your blog/website. In case you are not interested, just declare your refusal and we will no longer bother you.

  2. Heya just wanted to give you a quick heads up and let you know a few of the images aren’t loading correctly.
    I’m not sure why but I think its a linking issue.
    I’ve tried it in two different internet browsers and both show the
    same outcome.

  3. Hi,

    Really love all your posts! It’s hard finding blogs/websites that specifically target marketing within the Biotech/pharma sector. If you know of any other resourceful websites that focuses on similar topics, please let me know. Will definitely visit again, thank you!


  4. Greetings from Florida! I’m bored to tears
    at work so I decided to browse your website on my iphone during lunch break.

    I enjoy the knowledge you provide here and can’t wait to take
    a look when I get home. I’m shocked at how fast your blog loaded on my cell phone ..
    I’m not even using WIFI, just 3G .. Anyhow, excellent blog!

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