I have 20 years experience in healthcare marketing to patients and HCP’s as well as a broad background in consumer products marketing. My company, Online Strategic Solutions, recently merged with another group of consultants focusing on healthcare. I primarily focus on the opportunities within the digital platform, but I also have been leading research for clients who better want to understand the changing landscape within healthcare. For example, I have been in qualitative research to better understand the new market of biologic medications as well as what HCP’s want and need for Electronic Health Records.
I am considered an influencer within online marketing and write columns for PM360, Pharmaforum, as well as other digital online marketing websites. I consider myself a disrupter who has the keen ability to understand marketing from a patients POV and analyze data to identify new business opportunities. I am proud to say that I add value to clients and brands by challenging conventional thinking and launching initiatives based on sound, rational business sense.
Thank you for being a reader as we learn together.
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