Pharma late again

KEY TAKEAWAYS:

  • The rate at which companies have been creating positions for a chief digital officer, or CDO, has slowed to a trickle
  • Just 54 companies, or 2.2%, had created a new CDO position in 2018.
  • It’s because, these days, that job is the responsibility of the entire organization.
  • Pharma companies continue to view digital as a “tactic” rather than integrate digital into the whole organization.
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