Online health seekers don’t trust social media

  • Illness symptoms/treatments and medication are most frequently cited as the types of health- related information sought online.
  • Healthcare information concerns abound, particularly when it comes to credibility.
  • 83% of Healthcare Information Seekers who are exposed to health information on social media are concerned about incorrect or misleading medical information.
  • Only 35% of Healthcare Information Seekers who use social media report that, in their experience, the information on social media is mostly accurate

Source: Weber Shandwick, in partnership with KRC Research

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