The quest for online health information

  • Nearly 80 percent of the patients who looked up things online before seeing a doctor reported that their searches actually improved their experience. (Source: Anthony M. Cocco, a doctor at St. Vincent’s Hospital in Melbourne, and the lead author on a recent scientific study about the search habits of people before they show up in an E.R.)
  • In one study, researchers found that only one of the top 54 results for “endometriosis” — the subject of over 4.5 million searches annually — led to a page that contained what was deemed to be accurate information about the condition.
  • The study’s author recommends skipping the kind of scientific papers you might find on Google Scholar or PubMed; they often contain unusual cases and bewildering terminology.

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