Let your audience design the perfect website

  • Pharma marketers often view website creative as the key to building a great website, but bounce rates indicated that online health seekers disagree.
  • Your website homepage should be a combination of key messages that are important to USERS and intuitive navigation that makes it easy for online health seekers to find the information they are looking for.
  • As your brand moves through the life-cycle your home page should change to reflect updated needs of your audience.

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