Its better to walk alone than with the crowd going in the wrong direction
- Patients, today, have a lot of choices when it comes to Rx medications.
- They spend a lot of time online comparing treatments.
- Social media is playing a bigger role, however while patients seek out other patients, because of their experiences, they usually require more information.
- Online health seekers use multiple online health websites to get the information they need they only go to pharma websites for information on a specific product.