What does putting patients first mean ?

East Kent picPutting patients first, we see a lot of drug companies and insurers using that phrase, but what does it exactly mean ?  Mr Merck once said that good medicine will lead to good profits but today it seems that too many are focused on “selling” the public in an era when they don’t want to be sold.  If we, as DTC marketers, put patients first that passion will translate into profits.  So why is it so hard to communicate passion for patients in big pharma ? Continue reading