[inlinetweet prefix=”” tweeter=”” suffix=””]80 percent of Internet users, or about 93 million Americans, have searched for a health-related topic online, according to a study by the Pew Internet & American Life Project[/inlinetweet].
That’s up from 62 percent of Internet users who said they went online to research health topics in 2001, the Washington research firm found.
[inlinetweet prefix=”” tweeter=”” suffix=””]Most frequently people went online to look up information about a specific disease or medical problem (63 percent) or a particular medical treatment or procedure (47 percent)[/inlinetweet].
The new study indicates that looking for health or medical information is one of the most popular activities online.
The research firm also found that more than half of people who had conducted a health-related search recently did it for someone else, either a spouse, child, friend or loved one.
“A lot of people aren’t finding what they need,” says Fox. “That points to the need for better health literacy and search engines paying attention to health as (an in-depth) topic.”
Several pharmaceutical companies have recently said they’ll delay some of their price increases, under pressure from the Trump administration. But hospitals have made no such concessions, even though they make up a much larger share of total health care spending.
Pfizer, Novartis, Merck and other drug makers have said they will delay, freeze or roll back price increases on some of their medicines. Experts largely dismissed those pledges as political bandages with little real effect on patients’ pocketbooks.
Drug pricing is the political controversy of the moment, but hospitals cost the health care system far more. [inlinetweet prefix=”” tweeter=”” suffix=””] Retail drug spending represents 10% of U.S. health care spending, while hospital and doctor services consume about half of spending.[/inlinetweet]
Only 3% of healthcare advertising is spent on digital.
Pharma websites are not designed to engage users they are there to strictly inform people about the advertised drug.
An estimated $7.4 billion (£5.5 billion) was wasted on display ads alone in 2016, a figure that will rise to $10.9 billion (£8 billion) by 2021, according to Forrester.
Before serving an ad, marketers must gain insight on target audiences. Many take a “spray and pray” approach, hoping to drive performance success.
[inlinetweet prefix=”” tweeter=”” suffix=””]According to AdWeek, only 14% of marketers whitelist sites,[/inlinetweet] with 52% estimating that 10-50% of their marketing spend is lost to fraud.
[inlinetweet prefix=”” tweeter=”” suffix=””]More than half of paid programming impressions are probably fraudulent[/inlinetweet], while under even the best-case scenario, one-third of those impressions aren’t viewed by an actual person.
Digital health is one of the hottest spaces for investment, with companies raising $1.6 billion in venture capital in the first quarter of 2018.
Digital health companies are getting really good at screening populations of people for health problems before they develop into serious medical issues, but they struggle to get patients into their doctor.
Medical experts say that digital health can’t do much for users that are already sick, or at high risk of a serious medical condition.
The biggest threats to our health care is not the cost of prescription drugs.
The health insurance industry is tracking your race, education level, TV habits, marital status, net worth. They’re collecting what you post on social media, whether you’re behind on your bills, what you order online. Then they feed this information into complicated computer algorithms that spit out predictions about how much your health care could cost them.
Medical experts say that digital health can’t do much for users that are already sick, or at high risk of a serious medical condition. Many of these companies won’t diagnose disease for regulatory reasons, even if they’re picking up strong signals through sensors and algorithms, so instead they’ll suggest that a user see their doctor.