89 percent of the public favors requiring the Food and Drug Administration [FDA] to review prescription-drug ads for accuracy before they are broadcast.
A survey of patients by Prevention Magazine in 2012 showed that [inlinetweet prefix=”” tweeter=”” suffix=””]71 percent of people agree that DTC advertisements “allow people to be more involved with their health care” and 75 percent believe that DTC ads are useful because they “tell people about new treatments.[/inlinetweet]
Prevention’s survey also found that [inlinetweet prefix=”” tweeter=”” suffix=””]76 percent of Americans talked to their physicians about a condition after seeing a DTC ad [/inlinetweet]and among those who discussed a specific medicine that was advertised with their physician, [inlinetweet prefix=”” tweeter=”” suffix=””]only 20 percent received the prescription of the advertised medicine.[/inlinetweet]
Fair balance in DTC TV ads is not necessary as the vast majority of patients will go online to learn about drug side effects.
Drug companies are left out of social media conversations because they lack FDA guidelines.