Media sensationalism and pharma

  • Today the media attracts readers with sensational headlines,but rarely researches data in-depth to provide readers with unbiased content.
  • Stories attacking drug prices continue to ignore the real problem with healthcare costs such as the costs of preventable health problems and rising costs of a hospital stay.
  • Pharma tries to fight back via PhRMA, but because they are the lobbying arm of the pharmaceutical industry their credibility is very low.
  • The only way to win the hearts and minds of people is by a “human” approach to drug marketing and putting a personality on big drug companies.

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