The use of social media in pharma: DTC or engagement?

  • The IMS Institute for Healthcare Informatics states that “the strategies that pharmaceutical companies use to engage with social media could be categorized as low-risk and less innovative than those employed in other industries.”
  • The pharmaceutical industry has been slow to embrace social media.
  • One reason is the lack of guidance from health regulators about using social media. In the US, for example.
  • Users of social media now expect to be able to have a conversation with pharmaceutical companies when they face uncertainties.

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