Oncology DTC: Overpromising & Under delivering?

  • Oncology DTC ads promise a lot, but the therapies are not right for everyone.
  • Many of these treatments bring risks of painful — even life-threatening— side effects and carry total price tags pushing $1 million.
  • There are few objective guideposts to determine which patients should get which treatments, or even undergo genetic testing to determine whether they are among the minority of patients who might benefit substantially from immuno-oncology medicines. (Source:STAT News)

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