Why does pharma ignore caregivers?

Family members provide more than 95% of non-professional care for older adults who do not live in nursing homes.

‣ In total, family caregivers provide 37 billion hours of care annually.

‣ Caregivers looking after elderly family and friends log 3 times as many hours per year as professional caregivers.

‣ The estimated economic value of family and friend caregiving is roughly $500 billion per year—3 times greater than Medicaid’s expenditures on professional long-term care.

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Opioid addiction starts with a prescriber’s pen

  • The opioid crisis is extremely complex and that a single, simple cause cannot be identified
  • Purdue pharma has to carry the majority of the blame for the opioid crisis, but others are also to blame.
  • Physicians should have known that ANY opioid is addictive and PBM’s should have alerted the FDA and DEA to high volumes of the painkillers being ordered by local pharmacies.
  • Psychology Today says “pressure from patients, is likely to also be part of the motivation for unnecessary or excessive opioid prescribing”.

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The current DTC model is outdated

  • It’s estimated that less than 5% of consumers ask their doctor about/for a drug product after seeing a TV commercial.
  • People who are interested in new advertised drugs usually go online to “get more information”.
  • Pharma websites are becoming a less important part of the decision making.
  • Switching money to online ads is not going to help.

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Should your doctor tell you to lose weight?

  • The total costs in the U.S. for direct health care treatment for chronic health conditions totaled $1.1 trillion in 2016—equivalent to 5.8 percent of the U.S. gross domestic product (GDP).

    Chronic diseases also lead to indirect costs—defined as lost income and reduced economic productivity—for the individuals suffering from the conditions, their family caregivers, and the overall economy.

    In 2016, diseases caused by obesity and being overweight accounted for 47.1 percent of the total cost of chronic diseases in the U.S.— responsible for $480.7 billion in direct health care costs, plus $1.24 trillion in indirect costs related to lost economic productivity.

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The truth about health care in the U.S.

  • Despite the emphasis on prescription drug costs they still only account for $. 11 of every health care dollar spent.
  • Even if ALL prescription drugs were free our health care costs will still be growing rapidly.
  • DTC advertising does not lead to patients asking for and getting “unnecessary drugs”.
  • Physicians are just as responsible for the opiod crisis.

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The use of social media in pharma: DTC or engagement?

  • The IMS Institute for Healthcare Informatics states that “the strategies that pharmaceutical companies use to engage with social media could be categorized as low-risk and less innovative than those employed in other industries.”
  • The pharmaceutical industry has been slow to embrace social media.
  • One reason is the lack of guidance from health regulators about using social media. In the US, for example.
  • Users of social media now expect to be able to have a conversation with pharmaceutical companies when they face uncertainties.

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